Senior Product Marketing Manager

Abridge

Abridge

Marketing & Communications, Product
New York, NY, USA · Remote
Posted on Aug 27, 2024

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense.

About the role:

As a Senior Product Marketing Manager at Abridge, you’ll be responsible for creating effective product launch campaigns and ensuring the commercial team is well prepared to efficiently convert pipeline and expand business.

Location: Considering candidates in NY, SF, and Chicago who are open to a hybrid role at one of the Abridge offices 3 days a week.

What you would do:

Messaging and story-telling

  • Develop messaging, drive audience insights, and increase awareness, activation, and adoption of Abridge’s core products

  • As a strategic storyteller, you will identify opportunities to create market-making moments and bring together Growth, Sales, and Partner Success to build compelling campaigns that drive consideration and differentiation in the market

  • Craft compelling product narratives, differentiated positioning, and resonant messaging

  • Build customer personas for the various segments and buyers within each segment

Launch campaigns and commercial enablement

  • Drive well-executed product launches and marketing moments to generate pipeline and grow adoption of Abridge solutions

  • Hands-on capability to create a range of marketing assets, including sales enablement, lifecycle campaigns, blog posts, event keynotes, etc

  • Develop a marketing roadmap for your assigned part of the product line in partnership with the product team to announce continuous product updates at a cadence that suits the target audience

Market Feedback

  • Continually keep a pulse on market dynamics, customer needs, and competitive products to evolve go-to-market strategies post-launch

Who you are:

  • Must have:

    • You have 7-10 years of professional experience or equivalent

    • Minimum of 6 years in product marketing at a health tech company focused on B2B audiences

  • Nice to have:

    • Experience marketing enterprise healthcare software products to nurses

    • Experience marketing AI products

  • Experience crafting compelling product positioning and messaging

  • Ability to take complex concepts and distill them into digestible, relatable, and easy-to-understand writing

  • Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas

  • Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

Why Work at Abridge?

  • Be a part of a trailblazing, mission driven organization that uses audio as the wedge to improve the healthcare delivery experience

  • Unlimited PTO for salaried team members, plus 12 national holidays

  • Comprehensive and generous benefits package:

  • 16 weeks paid parental leave, for all employees

  • Flexible working hours — we care more about what you accomplish than what specific hours you’re working

  • Remote work environment

  • Equity for all new employees

  • Generous equipment budget for your home office setup ($1600)

  • Opportunity to work and grow with talented individuals, and have ownership and impact at a high growth startup.

  • Plus much more!

Life at Abridge

At Abridge, we’re driven by our mission to bring understanding and follow-through to every medical conversation. Our culture is founded on doing things the “inverse” way in a legacy system—focusing on patients, instead of the system; focusing on outcomes, instead of billing; and focusing on the end-user experience, instead of a hospital administrator's mandate.

Abridgers are engineers, scientists, designers, and health policy experts from a diverse set of backgrounds—an experiment in alchemy that helps us transform an industry dominated by EHRs and enterprise into a consumer-driven experience, one recording at a time. We believe in strong ideas, loosely held, and place a high premium on a growth mindset. We push each other to grow and expose each other to the latest in our respective fields. Whether it’s holding a PhD-level deep dive into understanding fairness and underlying bias in machine learning models, debating the merits of a Scandinavian design philosophy in our UI/UX, or writing responses for Medicare rules to influence U.S. health policy, we prioritize sharing our findings across the team and helping each other be successful.

Diversity & Inclusion

Abridge is an equal opportunity employer. Diversity and inclusion is at the core of what we do. We actively welcome applicants from all backgrounds (including but not limited to race, gender, educational background, and sexual orientation).

Staying Safe - Protect Yourself From Recruitment Fraud

We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.