Director, Marketing

Arctic Wolf

Arctic Wolf

This job is no longer accepting applications

See open jobs at Arctic Wolf.
Marketing & Communications
United Kingdom · Remote
Posted on Saturday, February 10, 2024

Ready to further your career in the fast-paced, exciting world of cyber security?

About Us The unicorn company Arctic Wolf was founded in the USA in 2012 and is a leader in security operations in an exciting and fast-growing industry - cybersecurity. Our commitment to customer and employee satisfaction, combined with a stable track record characterised by doubling our sales and employee numbers for five consecutive years, have made us an industry leader. In April 2021, we decided to expand globally with the goal of providing companies worldwide with first-class protection. Arctic Wolf is therefore a global leader in security operations, delivering the first cloud-native security operations platform to end cyber risk. Powered by threat telemetry spanning endpoint, network, and cloud sources, the Arctic Wolf® Security Operations Cloud ingests and analyses trillions of security events each week to enable critical outcomes for most security use cases. The Arctic Wolf® Platform delivers automated threat detection and response at scale and empowers organisations of any size to stand up world-class security operations with the push of a button.

Our mission is simple! End cyber risk!

Position Overview and Objective

The Director, Marketing will be an integral part of the Marketing team. In this role, you’ll have the opportunity to shape the marketing strategy for the region. You’ll work closely with leadership and the marketing team— demand, product, channel marketing and field marketing—to tailor and launch region-specific programs that resonate with prospective buyers and achieve pipeline goals..

Additionally, you’ll be responsible for digging into program performance data to identify trend and make recommendations that drive business results.

Primary Responsibilities and Duties

Collaborate closely with sales and channel teams to create a quarterly, comprehensive marketing plan that aligns with region, segment and partner program goals

Own regional field marketing budget, regional demand call and metrics; evaluate results against goals and use learnings to drive improvement

Team closely with centralised functions, including product marketing, analyst relations, events, PR and demand to understand product launch calendar and localise and repackage campaigns and experiences for the region

Partner closely with demand managers to optimise spend across digital channels, execute digital campaigns, webinars and create region-specific partner co-sponsorship menu

Build and execute strategic marketing plans with top channel and alliance partners comprised of joint demand programs, campaigns and hyper-local field marketing events

Establish strong relationships with focus partner marketing leaders to provide continuous feedback loop and improve ROI on joint investments

Understand Arctic Wolf marketing funnel, marketing tech stack, and library of available content

Recruit, hire and lead as the marketing team grows

Support the team and perform all other duties and assist in other areas as needed.

Key Skills

Champion of our channel community, ability to design and position campaigns and programs that drive revenue for our partners, while maintaining funnel integrity

Positive, high-energy, team-focused attitude; inspirational leader

Excellent organisational and prioritization skills

Demonstrated ability to influence and proactively communicate with sales and marketing leadership

Ability to address conflict head-on, and come to the best resolution for the business

Deep understanding of marketing/sales funnel and methods by which to drive efficiencies and hit opportunity targets

Strong analytical skills; ability to measure ROI of programs and investments and use to make decisions

Excellent interpersonal and communications skills; strong presentation skills

Strong experience leveraging Salesforce and Tableau to track performance

Minimum Qualifications

8+ years proven experience in B2B field or partner marketing, including experience managing 4 or more direct reports

Experience working with US-based organisation and corporate marketing team

Strong channel acumen and understanding of partner types and personas; experience marketing to- and thru- EMEA MSP and reseller partners

Bachelor’s degree in marketing, Business, English or Communications

Must be willing and able to travel up to 20%

Why Arctic Wolf?

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally.

We offer all wolves a compelling compensation and benefits packages, including 28 days per year annual leave, 8 bank holidays, paid time off to volunteer together with a comprehensive private medical and life insurance, pension, and company equity shares. Also, we want to ensure all employees to have a good work-life balance offering a robust Employee Assistance Programme, professional career progression and so much more!

Come join the Pack during this exciting time of rapid growth where every employee makes a difference, and their contributions are recognised and rewarded.

Come join the Pack during this exciting time of rapid growth where every employee makes a difference and their contributions are recognized and rewarded.

This job is no longer accepting applications

See open jobs at Arctic Wolf.