Senior Director, Product Marketing

Arctic Wolf

Arctic Wolf

Marketing & Communications, Product
Multiple locations
Posted on Monday, March 11, 2024

Ready to further your career in the fast-paced, exciting world of cyber security?

Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for a Senior Director, Product Marketing to be a part of making this happen.

About the Role

The Senior Director, Product Marketing takes responsibility for teams on a number of product or solution areas focused on outbound marketing activities that encompass product positioning, messaging, product strategy, collateral creation, and execution of marketing programs in vertical segments.


  • Strategically recruit, cultivate, and coach a premier product marketing team.

  • Architect and implement marketing plans for a diverse range of product offerings, ensuring clear and consistent messaging.

  • Serve as a pivotal thought leader for our products, influencing both internal stakeholders and the broader market.

  • Evaluate and refine marketing programs through a data-centric approach to maximize impact.

  • Conduct and disseminate competitive market analysis, establishing our products' edge in the marketplace.

  • Develop an authoritative understanding of customer purchase patterns, tailoring strategies to various product scales and market verticals.

  • Collaborate seamlessly with Sales, Marketing, and cross-functional leaders to enhance synergy and drive success.

  • Oversee the pricing and packaging strategies for your product portfolio in alignment with Product Management, Finance, and our Pricing and Packaging teams.

Who You Are

  • Demonstrated ability lead and develop a Product Marketing (PMM) team.

  • In-depth knowledge of the security industry.

  • Robust data analysis skills with the ability to convey market and product trends compellingly.

  • Expertise in synthesizing complex technical details into engaging marketing narratives.

  • Financial acumen in product economics and crafting business justifications.

Minimum Qualifications

  • 10+ years of B2B Software product marketing experience, with minimum of 3 years of SaaS required

  • Proven ability to grow and energize teams to get results

  • 3+ years experience leading complex teams

Preferred Qualifications

  • MBA preferred

  • 6-7+ years formal leadership experience

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022).

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including:

  • Equity for all employees

  • Bonus or commission pay based on role

  • Flexible time off, paid volunteer days and paid parental leave

  • 401k match or RRSP

  • Medical, Dental, and Vision insurance

  • Health Savings and Flexible Spending Agreement

  • Voluntary Legal Insurance

  • Training and career development programs

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing

Security Requirements

  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).

  • Background checks are required for this position.

Come join the Pack during this exciting time of rapid growth where every employee makes a difference and their contributions are recognized and rewarded.