Alliance Marketing Manager

Arctic Wolf

Arctic Wolf

Marketing & Communications
United States · Remote
Posted on Tuesday, May 21, 2024

Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for an Alliance Marketing Manager to be a part of making this happen.

About the Role

The Alliance Marketing Manager contributes to the go-to-market strategy for our most strategic alliance partners, executes co-marketing plans, and assesses performance data to shape budgetary and investment decisions.


  • Work closely with Alliance Marketing and Sales leadership to establish quarterly priorities and build go-to-market plans with key alliance partners that align to business goals

  • Partner with product marketing to shape alliances-related messaging and positioning

  • Contribute to content development needed for campaigns, programs and communications channels that build internal and external awareness of offerings

  • Develop and communicate quarterly alliances marketing priorities; define goals and objectives

  • Create alliances go-to-market planning template and project plan, which can be customized as we bring new focus alliance partners on board

  • Analyze program performance data to identify trends, make recommendations and shape budget allocations that drive business results

  • Own and balance alliances and marketing budget to ensure that we are achieving CAC payback and ROI metrics

Who You Are

  • Strong alliances and channel acumen and understanding of partner types and personas

  • Strong analytical skills: ability to measure effectiveness of programs and extract actionable insights

  • Ability to think strategically and work independently to drive projects and initiatives, high level of accountability and owner's mindset. High understanding of partner relationship nuances and needs.

  • Build effective working relationships with sales leaders, sales team members and the alliances community

  • Deep understanding of marketing/sales funnel as it relates to the alliance partnerships (direct or channel-sourced) and methods to drive alliance partner influenced opportunities

  • Strong ability to leverage Salesforce and related tools to build campaigns and track performance

  • Excellent ability to effectively manage time, prioritize tasks, deliver high-quality work, under extreme pressure at times, within a dynamic and growing organization

Minimum Qualifications

  • 5+ years proven experience in B2B alliances or channel marketing

Preferred Qualifications

  • Experience working for cloud services/security technology company

  • 3-4 years of experience with technology alliance marketing, with previous experience leveraging digital tactics as part of marketing mix

  • Experience working with a team in a virtual mode with remote resources

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022).

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including:

  • Equity for all employees

  • Bonus or commission pay based on role

  • Flexible time off, paid volunteer days and paid parental leave

  • 401k match or RRSP

  • Medical, Dental, and Vision insurance

  • Health Savings and Flexible Spending Agreement

  • Voluntary Legal Insurance

  • Training and career development programs

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing

Security Requirements

  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).

  • Background checks are required for this position.