Senior Manager, Content Marketing - Distributed US

Cockroach Labs

Cockroach Labs

Marketing & Communications
New York, NY, USA
Posted on Friday, March 29, 2024

Databases are the beating heart of every business in the world.

What you build and where it takes you should be unrestricted by the capabilities of your database. We created CockroachDB as the planet's most highly evolved, cloud-native, distributed SQL database. Making scale so simple you don't even have to think about it. Making data so resilient it becomes impossible to destroy. Making delivery so seamless, your apps run anywhere. Join us on our mission to build a different breed of database—one born in the cloud and built from the ground up to help companies of any size scale fast, survive disaster, and thrive everywhere.

About the Role

We are looking for a Senior Editor, Content Marketing to be responsible for producing the highest-quality, engaging, shareable content that represents Cockroach Labs and CockroachDB. You will drive the webinar and SEO programs, and create videos, blog posts, use cases, case studies, and more across multiple digital channels to attract, engage, and convert visitors, combining your unmatched storytelling skills with a passion for technology to generate attention for CockroachDB.

This role will blend your journalistic and creative skills with your drive for prospect education. You will create content to engage users, prospects, and key influencers in the infrastructure industry. The ideal candidate is a prolific and talented content creator and program manager with a portfolio that showcases strong multimedia storytelling skills, a record of hitting deadlines, and a mind for how to create a digital conversation that will engage target audiences. This is a hybrid role and you will be expected to go to our Flatiron-based office on Mondays, Tuesdays & Thursdays.

You Will

  • Drive an SEO strategy and optimize content to improve search engine ranking, visitation, and conversion rates.
  • Drive programming for monthly webinars.
  • Drive interest by creating blog posts, videos, use cases, and case studies.
  • Provide thorough reviews to ensure content is error-free and aligned with brand guidelines.
  • Collaborate across functions and silos to meet content marketing business objectives.
  • Distribute content through appropriate channels to achieve goals.
  • Assist with PR initiatives and product launches.
  • Provide accurate and timely project reporting on content marketing activities.

You Have

  • 6-8+ years of experience in content development, journalism, or other writing/editing.
  • Up-to-date knowledge of SEO, SEM, and analytics best practices.
  • Ability to work cooperatively with, and gain the respect of, software developers and sales engineers.
  • Excellent writing skills.
  • Ability to evaluate the structure of a piece and revise it to improve structure, flow, and clarity.
  • Passion for writing and storytelling with a strong portfolio of samples — both long and short form.
  • Ability to independently manage multiple projects, prioritize effectively, and meet deadlines.
  • Excitement about Cockroach Labs’ mission and an interest in database technology.

The Expectations

In your first 30 days, you will immerse yourself in our market and product, so you can gain proficiency in your communications, including enrolling in our Cockroach University product training program. We believe that it's important for you to take this first month to observe enablement and training programs currently in place to become familiar with our company, technology, and message.

During this time, you will build relationships with various teams at Cockroach Labs, including with engineers, field engineering, and product managers. You will work closely with go-to-market, product, and marketing to further grasp our current product, sales approach, and customers. As you gain confidence in the message and technology, you will be called upon to begin developing content pieces.

After 3 months, you will be fully integrated into the team. While you will continue to deepen your understanding of CockroachDB, you will be engaged in multiple writing projects, and setting and implementing priorities in coordination with the Content Director and the rest of the marketing team.

Our Benefits

  • Competitive Health Insurance Coverage (for you & your dependents!)
  • Paid Parental Leave (with baby bucks)
  • Flexible PTO
  • Learning & Development Budget
  • Relocation Support (as applicable)

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at

The annual anticipated base salary range for U.S. candidates for this role is USD $125,000 to $170,000, plus commission if a sales role. We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. Salary is one component of the Cockroach Labs’ total rewards package, which includes stock options, health insurance, life and disability insurance, funds towards professional development resources, flexible PTO, paid holidays, and parental leave, to name a few! Salaries for candidates outside the U.S. will vary based on local compensation structures.