Manager of Digital Field Marketing

Cyberhaven

Cyberhaven

Marketing & Communications
San Jose, CA, USA
Posted on Dec 4, 2024

We seek an experienced and innovative marketing pro to join our growing team. In this role, you will build and execute a comprehensive strategy for virtual events (webinars, roundtables, livestreams, product launches) and develop critical programs, including ABM (Account-Based Marketing) initiatives and digital channel/partner marketing efforts. You will collaborate with cross-functional teams to create high-impact content, manage event execution, and support program development to drive pipeline growth and engagement. More importantly, you will innovate and develop new ways to reach audiences, imagine, and launch first-in-industry ideas, including leveraging new AI capabilities.

What you’ll do:

Plan and execute virtual events and live streams

  • Own end-to-end management of virtual events, including webinars, roundtables, live
    streams, and product launches

  • Work with contractors and product marketing to plan and execute virtual product
    launches

  • Develop content themes and collaborate with internal and external stakeholders to
    deliver compelling event experiences.

  • Manage event logistics, including scheduling, invitations, registration, and post-event
    follow-up.

Develop innovative digital programs

  • Work with marketing and sales teams to design and implement effective digital programs that target high-priority accounts.

  • Collaborate with channel/partner teams to build marketing campaigns that expand reach and drive joint pipeline growth.

Develop digital programs with channel partners

  • Work closely with the Channel Account Managers (CAMs) to drive joint marketing
    programs with channel and technology alliance partners via digital channels.

  • Support the development and execution of co-branded campaigns, events, and other
    initiatives that align with partner goals.

  • Contribute to virtual events, content creation, and promotional efforts in collaboration
    with partners.

Qualifications:

  • Bachelor’s degree in marketing, communications, or a related field; relevant work
    experience may substitute.

  • 5+ years of experience in marketing, with a focus on event management, ABM
    programs, or partner/channel marketing.

  • Proven success in managing and executing virtual events that drive measurable results.

  • Strong understanding of digital marketing and ABM principles.

  • Exceptional project management skills with the ability to juggle multiple priorities and
    deadlines.

  • Experience using marketing tools such as HubSpot, Marketo, or similar platforms.

  • Strong communication and collaboration skills.

  • Familiarity and comfort level with reporting and analytics tools, basic Excel proficiency

  • Experience building something from the ground up

What you can count on:

  • Competitive start-up salary and generous stock options

  • (US Hires and FTE via Remote) 100% paid health benefits for you and your family

  • Flexible time off

  • Potential fast-tracked career advancement opportunities

Cyberhaven is the AI-powered data security company revolutionizing how companies detect and stop the most critical insider threats to their most important data. We've raised over $140M from leading Silicon Valley investors like Khosla and Redpoint. Cyberhaven is also backed by founders, executives, and security leaders who have built transformational technologies at Crowdstrike, Nutanix, Palo Alto Networks, Meta, Google, Slack, and others.

Our company values are:

  • Think Deeply and Use Sound Reasoning

  • Step Up and Take Ownership

  • Continuously Learn and Grow

  • Obsess About Customers

  • Enjoy the Journey

  • Reach for Ambitious Goals

Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.