Senior Product Manager - Scan and Coverage

Cyera

Cyera

Product
Tel Aviv-Yafo, Israel
Posted on Wednesday, May 8, 2024

Content Marketer

  • Marketing
  • Remote
  • Full-time

Description

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

Cyera is looking for an experienced Content Marketer with 3-5 years of proven experience in creating engaging content to be consumed through various channels. The ideal candidate will have a strong ability to consume technical, long form content and repurpose into short-form easily consumed content. In this role, you will be a member of the demand generation team and support their efforts by creating compelling campaign-related content, while also being an extension and support function to the entire marketing department.

WHAT YOU’LL DO:

  • Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
  • Write clear, concise, and compelling short-form content for various digital platforms.
  • Develop email copy that drives engagement and conversion.
  • Craft persuasive ad copy for digital marketing campaigns on LinkedIn, Facebook, Google and other channels.
  • Craft educational infographic content and help set design direction to convey thought leadership information in a digestible format.
  • Help create informative and engaging webinars content to educate our audience and generate leads.
  • Develop self authored & ghost written blogs which aligns to GTM team needs and current industry trends.
  • Collaborate with the broader marketing team to develop campaign-related content which align with strategic goals.
  • Stay up-to-date with industry trends and best practices to continuously improve content quality and effectiveness.
  • Ability to take a single long form piece of content, like a whitepaper or webinar, and produce multiple “evergreen” content pieces - like blogs, video clips, infographic, briefs, social media ads etc.
  • Develop a content calendar and ensure consistent and timely content delivery across various platforms.
  • Optimize content for SEO to improve organic visibility and drive traffic to our website.
  • Own the content matrix and content planning for new campaigns, sales requests and additional ad hoc marketing projects.
  • Assist in the development of a content strategy which aligns to trends, product launches, campaigns and strategic goals of the company.
  • Understand and stay up to date on content performance metrics - allowing this to help guide future content topics and messaging.
  • Partner closely with our Product Marketing function - ability to take their long form briefs/messaging documents, and recreate easily consumable content in various formats.

Requirements

WHAT YOU'LL BRING:

  • Experience in B2B Tech or IT Industry - Cybersecurity a huge plus.
  • 3-5 years of experience in content writing.
  • Proven track record of creating high-quality content for digital marketing campaigns.
  • Previous SEO experience.
  • Strong writing, editing, and proofreading skills with impeccable attention to detail.
  • Experience with creating engaging presentations for webinars & speaking sessions.
  • Ability to work collaboratively in a fast-paced environment and meet tight deadlines.
  • Excellent communication and interpersonal skills.
  • LOCATION: We are focused on candidates located in the US.

BENEFITS - WHY CYERA?

  • Competitive Salary - Base, Annual Bonus, Equity
  • Remote Flexibility with Home Office Reimbursement
  • Unlimited PTO
  • Paid Holidays and Sick Time
  • Health, Vision, and Dental Insurance
  • Life, Short, and Long-Term Disability Insurance
  • Monthly communication (mobile) stipend