Director of Growth and ABM Marketing

Fabric

Fabric

Marketing & Communications, Sales & Business Development
United States
Posted on Thursday, April 27, 2023
Who we are:
We are a brilliant team making our own history to evolve the ecommerce industry. Our mission is to accelerate the gross merchandise value of the internet by ending the pain of replatforming. Our products are centered around optimizing the digital commerce experience so everyone has the opportunity to shop seamlessly. We provide them with the last platform they will ever need.
Your next career move should be bold and we have the experience you are seeking. We build and ship products & solutions that enable merchants to compete and deliver a world class differentiated shopping experience online.
Are you a disruptor? We want your ideas, skills, and expertise to help build our products that will make customers happier when they shop online and we want to build these tools in such a way that any merchant can deploy these experiences painlessly and quickly, The best part? Every bit of your work at fabric will help scale the business of our customers.
No matter what field you are in, fabric has exciting opportunities for people who are passionate about making a difference and skilled at what they do!
Here are four questions you should ask yourself:
- Do I believe in fabric's mission?
- Am I eager to build cool things?
- Am I excited to collaborate with brilliant people?
- Am I motivated to disrupt e-commerce?
If the answer is yes, we want to talk to you!
Where we hire:
This role can be located in California, Washington State, Massachusetts, Texas or New York.
Your next career:
As the Director of Growth and ABM Marketing, you will be responsible for driving revenue growth and developing and implementing Account-Based Marketing (ABM) strategies for our organization. Your strategic mindset, leadership abilities, and expertise in ABM will be critical to the success of our marketing efforts. You will lead a team of marketing professionals and collaborate closely with the Revenue team and others to identify opportunities, devise effective marketing campaigns, and optimize customer acquisition and retention efforts. Your primary focus will be on driving business growth through targeted account-based marketing initiatives. If you are a results-oriented marketer with a passion for driving growth and creating impactful campaigns, we invite you to join our team and make a significant impact on our business.
Responsibilities:
- Develop and Execute ABM Strategy: Design and execute comprehensive ABM strategies to engage key target accounts, increase brand awareness, and drive revenue growth. Collaborate with sales and marketing teams to identify target accounts, develop account plans, and implement personalized marketing campaigns.
- Lead a High-Performing Team: Build and manage a team of skilled marketing professionals. Provide guidance, mentorship, and coaching to ensure their professional growth and optimize team performance. Foster a collaborative and results-driven work environment.
- Revenue Growth Optimization: Drive revenue growth by analyzing market trends, customer insights, and sales data. Identify opportunities to optimize the sales funnel, improve conversion rates, and increase customer acquisition and retention. Work closely with sales teams to align marketing initiatives with revenue targets.
- Account-Based Marketing Campaigns: Develop and execute integrated ABM campaigns across multiple channels, including digital, social media, content marketing, events, and account-specific initiatives. Ensure campaigns are targeted, personalized, and aligned with the buyer's journey to drive engagement and conversions.
- Collaboration and Alignment: Foster strong collaboration with cross-functional teams, including sales, product, and customer success. Align marketing strategies and initiatives with overall business objectives. Collaborate with the sales team to understand customer needs, identify key accounts, and support pipeline development.
- Technology Evaluation and Implementation: Identify best-in-class ABM technology that will propel the overall business and campaigns forward. Determine and prioritize key features and functionalities of the technology needed. Work cross-functionally with teams, including Sales Operations and Finance to fund and implement.
- Performance Tracking and Optimization: Establish key performance indicators (KPIs) to measure the effectiveness of ABM campaigns and marketing initiatives. Regularly monitor and analyze campaign performance, conversion rates, and ROI. Use data-driven insights to optimize strategies and tactics.
- Market and Competitive Analysis: Stay updated on industry trends, competitive landscape, and emerging marketing technologies. Conduct market research to identify new opportunities and develop innovative marketing strategies. Provide recommendations for continuous improvement and growth.
What you bring to the table:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience (8+ years) in B2B marketing, growth marketing, or ABM roles, with a track record of driving revenue growth.
- Experience with marketing automation platforms, CRM systems, and analytics tools is a must.
- Strong understanding of ABM principles and practices, including account segmentation, targeting, and personalization.
- Excellent leadership and people management skills, with the ability to build and motivate high-performing teams.
- Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
- Analytical mindset with the ability to use data and insights to drive decision-making and optimize marketing strategies.
- Strong business acumen and understanding of sales processes and revenue optimization.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Additional Information:
This role will receive a competitive salary, along with a variable compensation, equity and benefits. A variety of factors are considered when determining someone's compensation - including a candidates professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The base salary for this role will be between USD $153k and 204K.
What we bring to the table:
- Competitive compensation packages
- PTO and Holiday plans
- Benefits packages which include Medical, Dental, Life, and Vision
- Wellness & Technology Programs
- 401k Program
- Fast-paced, fun and collaborative environment
- A team invested in you both personally and professionally
*fabric is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
fabric requires all employees be fully vaccinated against COVID-19 in order to work in-person in our offices and externally with any third-parties, unless the employee requests and is granted an accommodation. Questions about this requirement should be addressed to fabric’s People team.
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