Marketing Operations Manager



Marketing & Communications, Operations
United States
Posted on Tuesday, June 6, 2023
FloQast is actively looking for a talented Marketing Operations Manager to help us build, measure, optimize and scale our marketing programs to drive growth. Reporting to the VP of Marketing, you will be responsible for measuring and evaluating marketing performance across the global marketing team.
You will support demand generation and integrated marketing campaigns by leveraging marketing technology to enhance targeting, tracking, and analytics capabilities. Your insights and analysis will inform strategic planning and budgeting decisions, ensuring optimal resource allocation and maximum return on investment.
Additionally, you will play a key role in improving our overall marketing process, technology infrastructure, and workflow by streamlining and automating marketing processes and new technology to enhance efficiency and enable effective collaboration across teams.
We are seeking a data-driven and strategic individual who possesses a deep understanding of marketing operations and is proficient in utilizing marketing technology platforms. Your expertise in leveraging these platforms will be critical in achieving our growth goals and driving continuous improvement in our marketing efforts.
*Visa sponsorship is NOT available at this time

What You’ll Do:

  • Own and admin the marketing automation platform (HubSpot) and manage all related integrations and data sources (Salesforce, ZoomInfo, 6Sense, On24, Qualified, etc.)
  • Identify, design, and document scalable processes to optimize the marketing team’s efficiency and foster departmental alignment
  • Develop measurement plans which contain benchmarks and goals for each upcoming program or campaign
  • Monitor performance, develop insights, make recommendations and implement optimizations across all marketing campaigns and channels
  • Serve as the marketing project manager, overseeing end-to-end execution and measurement of integrated campaigns
  • Implement effective list segmentation and scoring strategies to deliver targeted and personalized messaging, driving improved engagement and conversion rates
  • Support marketing and sales revenue goals by managing the lead lifecycle, implementing lead scoring mechanisms, and enabling timely sales alerts
  • Take ownership of and enhance the marketing tech stack, collaborating with Marketing, Sales and IT leaders to ensure a healthy database and streamlined lead management process

What You’ll Bring:

  • 5+ years of marketing operations experience, preferably with B2B SaaS companies
  • Hubspot Marketing Certified and an overall Hubspot advocate!
  • Working knowledge of Salesforce with experience building reports and dashboards and collaborating with Salesforce administrators
  • Experience building and managing a MarTech stack which includes integrated SaaS tools like Zoominfo, 6sense, ON24, Qualified, etc.
  • Experience using Hubspot and Salesforce is required
  • Detail oriented with strong project management and timeline management skills
  • Data driven problem solver with the ability to make recommendations in a structured, professional manner to business stakeholders from varied functions and at all levels of the organization
  • Growth mindset with bold ideas and know-how attitude to get things done
  • Desire and ability to work in a fast-paced and dynamic environment
The base pay range for this position is $100,000 - $130,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
About FloQast
FloQast is the leader in accounting workflow automation created by accountants for accountants. By automating and modernizing everyday accounting workflows, FloQast enables accountants to work better together and perform their tasks with greater efficiency and accuracy. The cloud-based, AI-enhanced software is trusted by more than 2,000 accounting teams, including those at Snowflake, Kodiak, Instacart, Zoom, and The Golden State Warriors - and still growing! We aspire to forever elevate accounting and improve both the practice and perceptions of the profession.
Our values serve as a compass that guides our decisions and are considered non-negotiable, especially when it comes to hiring. Together with our employees, partners, and customers, we live these values every day.
Unwaveringly Authentic
Ambitious with Integrity
Empowered to Grow
Committed to Collaboration
Customer Obsessed in All Ways
Here’s Why You Should Apply:
Amazing Benefits - FloQast pays 100% of the premium for employees and families for most Medical, Dental, & Vision plans.
Competitive Compensation & Stock Options
FloQast is regularly rated as a Best Place to Work!
- Inc. Magazine’s Best Workplaces in 2023, 2022, and 2021
- Best Places to Work by LA Business Journal since 2017 (that’s 6 years!)
- Built In’s ​​Best Place to Work in Los Angeles 4 years in a row!
Professional Growth & Community - We believe community extends through and beyond the office. We have Employee Resource Groups, community volunteer opportunities, social events, DEI initiatives, and reimbursements for professional development relevant to your role.
Work-Life Balance - We have unlimited PTO along with a generous parental leave policy. To top it off, we have Mental Health Days, where the company closes to allow employees to unplug, relax, and recharge (we know Zoom fatigue is a real thing!)
Employee Choice Policy - Employees can work from home and also have the option to work in a FloQast office or maintain a hybrid work schedule.
Our customers love us! See for yourself on G2 Crowd.
FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.