Social Media Director
Function Health
Marketing & Communications
United States · Remote
Posted on Feb 3, 2026
Social Media Director
US - Remote
Brand
Remote
Full-time
Company Overview:
Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z).
Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.
Role:
This role owns growth, culture, creative taste, and community across Function’s entire social ecosystem. We are looking for a leader who has already scaled brands across multiple platforms, understands how to win in real time, and has the creative judgment to set trends instead of chasing them.
You are equally a strategist, creative director, and operator. You obsess over details, move fast without being sloppy, and believe community management is not support work — it is the strategy.
If you’ve never personally responded from a brand account, shipped content in the moment, or defended a creative POV with conviction and data, this role is not for you.
Key Responsibilities:
Growth at Scale
- Full ownership of multi-channel social growth with an explicit mandate to aggressively scale reach, engagement, and relevance (we are aiming for step-change, not incremental growth).
- Proven experience driving results across Instagram, TikTok, X, LinkedIn, YouTube, Threads, and Facebook — understanding the unique role each platform plays.
Strategy That Actually Ships
- Build and execute an always-on, performance-driven social strategy that balances brand, culture, community, and business impact.
- Translate company priorities into platform-native content, formats, and experiments — and pivot quickly based on signal, not ego.
Creative Taste & Trend Leadership
- Set the creative bar across all social channels with exceptional taste and cultural judgment.
- Know what’s current — without defaulting to trend-chasing — and decide what to ignore, what to adapt, and what to originate.
- Create original formats, moments, and behaviors that others follow, rather than reacting to what’s already saturated.
Obsession With Craft
- Be relentless about details: captions, tone, pacing, color, typography, visual systems, and consistency.
- Ensure Function’s content is recognizable without a logo — distinct, intentional, and unmistakably on brand.
- Stay fluent in platform updates, new features, algorithm shifts, and emerging behaviors — and act on them early.
Community Is the Backbone
- Champion community management as the foundation of social success.
- Personally model best-in-class real-time engagement — on brand, fast, human, and culturally aware.
- Build and scale teams, processes, and response frameworks that enable high-quality interaction at speed. Walk the walk. Tweet the tweet.
Performance, Proof, and Influence
- Define the metrics that matter — and hold the team accountable to them.
- Clearly communicate performance and insights to leadership and cross-functional partners
- Educate internal teams on why social works, how it drives impact, and what winning looks like now.
Cross-Functional Leadership
- Operate as a true strategic partner to marketing, brand, creative, partnerships, influencer/creator, events, product, and comms.
- Influence how stories are told and launched — not just how they’re posted.
Future-Focused Thinking
- Maintain a clear point of view on where social media is going 1–5 years from now, and ensure Function is building toward that future — not reacting to the past.
Qualifications/Skills:
You have
- 8+ years owning social strategy and execution at scale.
- A proven track record of meaningful channel growth across multiple platforms (not just one).
- Deep experience operating in real time — cultural moments, news cycles, launches, and community engagement.
- Exceptional creative taste and the ability to defend creative decisions with clarity and confidence.
- Strong analytical instincts and comfort tying social performance to business outcomes.
- Experience building and leading high-performing social teams.
You are
- Fast, decisive, and comfortable being accountable in public.
- Detail-obsessed, but not precious.
- Calm under pressure and sharp in moments that matter.
- Opinionated, curious, and always learning.
To be a strong fit, you embody our Core Values:
- Ruthless Prioritization:
- We don’t let perfect get in the way of progress.
- We move quickly to drive value, not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First, Always:
- We design and deliver like we’re caring for someone we love.
- We create clear, actionable, human experiences.
- We prioritize responsiveness, peace of mind, and outcomes.
- We empower members with truth, clarity, and care.
- One Team, Moving Fast:
- We are aligned in purpose, prioritization, and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully, rallying around shared goals.
- Radical Ownership, Relentless Execution:
- We don’t just ship—we own outcomes and drive results.
- We act with urgency and precision.
- We anticipate, initiate, and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:
- We are ruthlessly aligned to our mission—and leave ego at the door.
- We disagree and commit.
- We don't tolerate politics or withholding information.
- We operate with honesty, transparency, and respect.
- Sustained Integrity in Every Detail:
- We earn trust by obsessing over accuracy, quality, and clarity in everything we do
- We prioritize clinical precision—data must be right.
- We sweat the details because outcomes depend on them.
Why You'll Love Working With Us:
We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.
At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.
Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at talent@functionhealth.com.
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Req ID: BRD-26-02