Redpoint

Company Overview

Role

Key Responsibilities

Develop & Own Scalable Growth Strategies

• Lead end-to-end, multi-channel member activation strategies that drive enrollment and utilization across employer clients.
• Build repeatable, scalable playbooks grounded in data, experimentation, and best practices.
• Bring Function’s brand, storytelling, and marketing “DNA” into employer channels across B2B2C touchpoints.

• Partner with Sales, Client Success, PMM, and Lifecycle Marketing to create tailored rollout plans aligned with client needs and membership targets.
• Deploy all major activation levers such as incentives, pricing optimization, friction reduction, segmentation, and multi-channel campaigns.
• Coordinate asset creation and campaign execution with Marketing, Implementation, and external client teams.

• Serve as the central orchestrator ensuring flawless cross-functional execution, timeline alignment, and accountability.
• Enable CSMs and client HR/benefits teams with toolkits, training, messaging, comms calendars, and launch frameworks.
• Build structured operating rhythms: RACIs, launch timelines, post-mortems, dashboards.

Measure, Experiment & Optimize

• Build and maintain the activation funnel, reporting cadence, and cohort analysis with RevOps and Data.
• Run systematic experiments across messaging, subject lines, incentives, channel mix, and timing.
• Identify drivers of performance and continuously refine strategies to improve signup rate, conversion, utilization, and time-to-activation.

Drive Cross-Functional Alignment

• Partner across Sales, Client Success, Marketing, RevOps, PMM, and Product to align goals, messaging, and execution.
• Ensure employers receive a consistent, high-quality activation experience powered by repeatable best practices.
• As growth scales, contribute to roadmap and future team build-out.

Qualifications / Skills

• 6–10+ years driving B2B2C activation, lifecycle growth, or employee/member adoption—ideally in employer benefits, digital health, or high-growth SaaS.
• Proven ability to own end-to-end activation strategies, including segmentation, messaging, incentives, channels, and rollout planning.
• Demonstrated success managing complex, multi-workstream programs with cross-functional partners across Sales, CS, RevOps, PMM, Lifecycle, Implementation, and Data.
• Strong analytical skills with expertise in funnels, cohorts, experimentation, and performance optimization.
• Exceptional communication and storytelling ability; can translate Function’s brand and mission into compelling employer- and employee-facing narratives.
• Experience building scalable playbooks, toolkits, and repeatable activation processes for diverse client types.
• High ownership, proactive problem-solving, and comfort operating in fast-paced, ambiguous environments.
• Strong influencing skills with the ability to guide internal teams and employer partners.

Great-to-Have

• Experience in employer benefits, HR/benefits communication, or healthcare navigation.
• Familiarity with incentive design, behavior-change levers, or employee engagement programs.
• Experience creating enablement materials for HR/benefits teams.
• Prior leadership experience or readiness to build and scale a team over time.
• Familiarity with B2B2C subscription platforms with strong lifecycle + activation.

To be a strong fit, you embody our Core Values:

• Ruthless Prioritization:
  • We prioritize what drives impact.
  • We never compromise on standards of excellence.
• Member-First, Always:
  • We design and deliver like we’re caring for someone we love.
  • We create clear, actionable, human experiences.
  • We prioritize responsiveness, peace of mind, and outcomes.
  • We empower members with truth, clarity, and care.
• One Team, Moving Fast:
  • We are aligned in purpose, prioritization, and speed.
  • We gather diverse perspectives to make informed decisions.
  • We clear paths for each other and move fast together.
  • We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution:
  • We don’t just ship—we own outcomes and drive results.
  • We act with urgency and precision.
  • We anticipate, initiate, and follow through.
  • We meet challenges with grit and pragmatism.
  • We embrace new tech to deliver better outcomes.
• Mission Over Ego:
  • We are ruthlessly aligned to our mission—and leave ego at the door.
  • We disagree and commit.
  • We don't tolerate politics or withholding information.
  • We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail:
  • We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
  • We prioritize clinical precision—data must be right.
  • We sweat the details because outcomes depend on them.