Redpoint

Company Overview:

Role:

Key Responsibilities:

• Own the operational execution of member retention and upsell campaigns — from brief intake through build, QA, and deployment in Iterable.
• Build and configure member journey touchpoints in Iterable — including onboarding sequences, engagement nudges, upsell campaigns, and at-risk intervention sends — per approved briefs.
• Coordinate push and in-app campaign scheduling with the Build team to ensure multi-channel member moments (email + push + in-app) are deployed in sync.
• Conduct thorough QA on all outgoing member communications — checking personalization tokens, suppression logic, rendering, and segmentation accuracy before any send.
• Manage the Navigating Care campaign calendar — tracking launch dates, journey triggers, and send windows to ensure nothing slips.
• Pull standard performance data (churn signals, engagement rates, upsell conversion) from the Navigating Care dashboard to support brief creation and weekly reporting.
• Flag execution blockers, data discrepancies, or quality issues to the Navigating Care Pillar Lead immediately — ensuring nothing ships with errors.
• Maintain Navigating Care campaign documentation — journey maps, segmentation rules, suppression lists, and naming conventions — for consistency and scalability.

Qualifications/Skills:

• 1–3 years of experience in lifecycle marketing, CRM coordination, or email marketing operations — ideally at a subscription or consumer health company.
• Hands-on experience building and deploying campaigns in a marketing automation platform (Iterable, Braze, Klaviyo, or equivalent); Iterable experience preferred.
• Detail-oriented, reliable, and quality-obsessed — you treat every member touchpoint with care and you catch issues before they reach members.
• Strong communicator with good project management instincts — you track moving pieces, update stakeholders proactively, and document your work.
• Interest in health data and personalization — you understand that member-facing communications are tied to real health journeys, not just marketing campaigns.
• Growth-oriented — this role is designed to develop you into a senior lifecycle marketer, with direct mentorship from the Navigating Care Pillar Lead and Head of Lifecycle CRM.

To be a strong fit, you embody our Core Values:

• Ruthless Prioritization:
  • We don’t let perfect get in the way of progress.
  • We move quickly to drive value, not perfection.
  • We prioritize what drives impact.
  • We never compromise on standards of excellence.
• Member-First, Always:
  • We design and deliver like we’re caring for someone we love.
  • We create calendar, actionable, human experience.
  • We prioritize responsiveness, peace of mind, and outcomes.
  • We empower members with truth, clarity, and care.
• One Team, Moving Fast:
  • We are aligned in purpose, prioritization, and speed.
  • We gather diverse perspectives to make informed decisions.
  • We clear paths for each other and move fast together.
  • We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution:
  • We don’t just ship– we own outcomes and drive results.
  • We act with urgency and precision
  • We anticipate, initiate, and follow through.
  • We meet challenges with grit and pragmatism.
  • We embrace new tech to deliver better outcomes.
• Mission Over Ego:
  • We are ruthlessly aligned to our mission– and leave ego at the door.
  • We disagree and commit.
  • We don't tolerate politics or withholding information.
  • We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail:
  • We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
  • We prioritize clinical precision– data must be right.
  • We sweat the details because outcomes depend on them.

Why You'll Love Working With Us: