Marketing Content Director

Garner Health

Garner Health

Marketing & Communications
Remote
Posted on Saturday, December 30, 2023

Garner's mission is to transform the healthcare economy, delivering high quality and affordable care for all. By helping employers restructure their healthcare benefit to provide clear incentives and data-driven insights, we direct employees to higher quality and lower cost healthcare providers. The result is that patients get better health outcomes while doctors are rewarded for practicing well, not performing more procedures. We are backed by top-tier venture capital firms, are growing rapidly and looking to expand our team.

We are looking for an experienced and versatile Marketing Content Director to lead our marketing team's content initiatives across multiple channels, including digital, social media, print, and beyond. This role is crucial in developing and executing a comprehensive content strategy that effectively communicates our brand's message and supports our marketing goals. The Marketing Content Director will oversee the creation, curation, and distribution of engaging and high-quality content across various platforms.

Responsibilities will include:

  • Develop and implement a holistic content strategy that encompasses digital, social media, website, and print materials.
  • Lead and inspire a team of content creators, editors, and strategists, fostering a culture of creativity and excellence in content production.
  • Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards.
  • Create and maintain a framework for content success, including setting clear goals, metrics, and processes for continuous improvement.
  • Ensure all content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences.
  • Collaborate with other departments for a cohesive and integrated approach to content, aligning with overall company initiatives.
  • Utilize data and analytics to guide content decisions, optimizing for audience engagement and content effectiveness.
  • Manage content-related projects and budgets, ensuring strategic resource allocation and maximum impact.
  • Keep abreast of content trends, digital technology, and audience preferences to maintain the relevance and impact of our content.

Ideal candidate has:

  • A proven track record in content creation and strategic management across multiple platforms.
  • Strong leadership skills with the ability to inspire and guide a diverse team.
  • Excellent problem-solving skills and the ability to adapt to changing priorities and deadlines.
  • Deep understanding of content marketing, SEO, social media, and digital advertising strategies.
  • Exceptional communication and interpersonal skills, capable of engaging effectively with a variety of stakeholders.
  • A strong sense of ownership and accountability, with a commitment to delivering high-quality work.
  • Creativity and innovative thinking, always looking for new ways to engage audiences.
  • A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
  • Experience working in a rapidly evolving startup environment
  • A desire to be a part of our mission to improve the U.S. healthcare system

What we look for at Garner:

  • Mission First: Our mission is to transform our healthcare system, delivering high quality and affordable care to all. Everything else is secondary.
  • Expect Extraordinary: Our mission is audacious, so we will only succeed by producing exceptional results. We continually push ourselves and each other to new heights and beyond our comfort zones.
  • Courageous Communication: Transparency and candor are imperative to realizing our potential as an organization and as individuals—even when uncomfortable. Many companies talk about these values. We live them.
  • Supportive community: We know that people do their best work and learn the most when they feel genuinely supported and cared for. It’s also more fun that way.

The target salary range for this position is: $140,000, - $170,000. Individual compensation for this role will depend on a variety of factors including qualifications, skills and applicable laws. In addition to base compensation this role is eligible to participate in our equity incentive and competitive benefits plans.

Garner Health is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.