Redpoint

Company Overview: imper.ai is building the category-defining platform to stop one of the fastest-growing real-world threats in cybersecurity: AI-driven social engineering and impersonation. For GTM leaders, this is a chance to take a clear, urgent problem that CISOs already feel and turn it into a new security category. Buyers know the risk, existing tools don’t solve it, and the market is wide open. We’re an Israel- and US-based company founded by cyber intelligence experts, with strong product-market pull and real customer pain. If you want to shape messaging, build pipeline, and help define how enterprises think about trust in the age of AI, while working with sharp people and moving fast, imper.ai is a rare opportunity.

About the Role: We’re looking for a senior, hands-on Demand Generation & Field Marketing leader to be the founding owner of demand gen at imper.ai. This is a true startup role with full ownership: no demand gen team, no handoffs. You will build, run, and scale all pipeline-driving programs, with field marketing and events as a core strength.

This role is ideal for someone with deep experience in B2B SaaS field marketing, ideally in cybersecurity, who wants to own revenue impact end-to-end and work closely with Sales, Product Marketing, and executive leadership. This role reports to the CMO.

What You’ll Do:

1. Own demand generation end-to-end
   • Be the single owner of demand generation strategy, execution, and results
   • Build demand gen from scratch: programs, tools, vendors, processes, and reporting
   • Set pipeline targets and be accountable for revenue impact across all demand channels
2. Lead field marketing and events
   • Own field marketing as a primary growth lever
   • Plan and execute national and regional events, including industry conferences, roadshows, executive dinners, and C-level roundtables
   • Run webinars and virtual events as part of a broader field and demand strategy
   • Manage events end-to-end: concept, budget, vendors, logistics, promotion, onsite execution, and post-event follow-up
   • Design event programs aligned with target accounts, sales priorities, and executive-level selling motions
3. Run digital and integrated demand programs
   • Own all digital demand channels, including the website from a demand and conversion perspective
   • Manage and optimize SEO and GEO as part of website and inbound demand strategy
   • Run paid campaigns (LinkedIn and other relevant platforms), email, nurture, and integrated field + digital programs
   • Use AI tools to accelerate campaign creation, personalization, optimization, and reporting
   • Work directly with agencies and vendors to extend execution capacity
   • Test, optimize, and scale programs based on pipeline performance
4. Partner across sales, product, and GTM
   • Partner closely with Sales and BDR leadership to align campaigns, follow-up, and pipeline creation
   • Collaborate with Product Marketing and Product leadership to turn positioning, launches, and narratives into effective demand programs
   • Work directly with the CMO and executive team on go-to-market priorities
   • Bring insights from the field, campaigns, and customer interactions back into product and GTM decision-making
     

What We’re Looking For:

• 8+ years of B2B SaaS marketing experience in startup or high-growth environments
• Strong, hands-on field marketing and event experience is a must, including national and regional events
• Proven track record of driving pipeline through events, webinars, and integrated demand programs
• Experience owning demand gen holistically, including digital campaigns, websites, SEO, and inbound motion
• Strong Salesforce (SFDC) proficiency required, with experience using other SaaS marketing and sales tools
• Comfortable leveraging AI-powered tools to improve efficiency, scale, and performance
• Comfortable working directly with Sales leaders and executives
• Cybersecurity experience is a strong plus
• Highly execution-oriented, resourceful, and comfortable being the sole owner of demand gen
• Data-driven, with a clear focus on pipeline, revenue, and ROI

Location: Boston or New York, strongly preferred. Otherwise, remote within the U.S.

Why This role:

• Be the founding demand gen owner with full accountability for pipeline
• Heavy emphasis on field marketing, events, and webinars, where you can make an immediate impact
• Direct collaboration with Sales, Product, and executive leadership
• Build the foundation for future scale while staying fully hands-on