About us

We founded Legora with a simple thesis. AI is going to fundamentally change how legal work gets done. In 2023, we started as a startup called Leya in the basement of the biggest law firm in the Nordics. Through shared efforts, mutual growth, and true problem-solving, we built a product tailored to the needs of lawyers at the top firms. The spirit from those days remains.

Today, Legora is the world’s first truly collaborative AI for lawyers. The platform is embedded in thousands of lawyers everyday life in nearly 20 countries by over 250 clients, and help them work more efficiently, accurately, and devote more time to complex problem solving and high-impact, strategic work.

With offices in New York, London and Stockholm, we are on a mission to empower exceptional lawyers by unleashing their expertise. Our team of product builders and lawyers ship fast and innovate - with our users and clients.

That’s where you come in... early stages.

The role

We’re looking for a Performance Marketing Specialist to own and scale digital campaigns that drive pipeline and revenue across targeted accounts. This is a hands-on, execution-focused role where you'll plan and launch campaigns across a wide range of paid and digital channels — from LinkedIn and Google to Reddit, podcast sponsorships, newsletters, and niche media — with a strong focus on Account-Based Marketing (ABM).

You’ll report to the Director of Demand Generation and collaborate closely with the marketing and growth team, including product marketing, content, and design, to create highly tailored, multi-touch campaigns that reach our ICP.

What you'll do

• Build and manage targeted digital campaigns for both inbound and account-based outbound motion

• Launch cross-channel campaigns across Google, LinkedIn, podcast ads, legal newsletters, and other emerging platforms

• Develop ABM strategies that align with sales priorities, targeting key account lists and segments

• Create tailored messaging and assets in collaboration with content and design

• Run A/B tests on creative, messaging, and channel mix to continuously improve performance

• Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution

• Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes

• Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration

• Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior

What we're looking for

• 3+ years of digital performance marketing experience, with a strong track record in B2B and ABM
  

• Deep experience running multi-channel campaigns across LinkedIn, Google and emerging media
  

• Hands-on ownership of paid campaign management and performance tracking tools
  

• Experience collaborating with sales or SDR teams to align marketing with ABM programs
  

• Familiarity with tools like GA4, Pardot, Sales Navigator, LinkedIn Campaign Manager, and Apollo

• Analytical, curious, and eager to experiment with messaging and targeting strategies

• Strong communicator with a bias for execution and a proactive, problem-solving mindset

Bonus if you have

• Background in a marketing agency or fast-paced environment supporting B2B clients
  

• Familiarity with legal tech, SaaS, or AI-driven products
  

• Experience with intent data platforms and firmographic targeting tools (e.g., Apollo, 6sense, Demandbase etc)
  

• Lifecycle marketing or email automation experience (e.g., Pardot, Hubspot)

What we offer

• The chance to work with one of the fastest growing brands at a category-defining company

• Fast-track career growth in a scaling, entrepreneurial environment

• Competitive salary plus a transparent, high-upside equity program

• Beautiful, centrally located offices in Stockholm, designed for focus and collaboration

Few companies can claim a true product–market fit after just 18 months. We can, and we’re just getting started. The momentum is real, the deals are big, and the opportunity to shape the future of legal AI is still wide open. If you’re the kind of person who wants to build an industry leading brand from the ground up, now’s the time to join.

If this sounds like you then we can’t wait to meet you!

Team

Marketing

Locations

Stockholm

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