Content Marketing Curator

Lilt

Lilt

Marketing & Communications
London, UK
Posted on Dec 20, 2024

LILT in the News

About Us

LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.

While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary. Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.

The Marketing Team at LILT

LILT’s Marketing team drives the story and voice of LILT globally. It serves as the face of LILT, engaging prospects, customers, and the broader industry to help the world understand LILT’s AI-Powered solution, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact with events and conferences.

Where You’ll Work

This is a full-time position based in London, UK office and will be expected to work in the office in a hybrid capacity.

Authorization to work in the UK is a precondition of employment.

What You'll Do

LILT needs compelling content that can feed our hungry Demand Gen engine. Our Marketing Content Curator will do just that by being part content creator and part air traffic controller. They will advance LILT’s story by pulling thoughtfully crafted content that supports our brand and business goals out of the subject matter experts throughout our organization, and help manage the process and flow of different pieces of content as they get created, approved, published, and promoted. As a member of LILT’s Marketing team, you’ll lead individual content programs and participate in collaborative efforts with cross-functional team players to conceptualize, create, and execute content-led programs that build brand awareness and generate leads.

The ideal candidate understands finding unique story angles, having empathy for the perspectives of different audiences, and translating technical product talk into customer language. You’ll excel in this role if you’re a natural collaborator and multi-tasker, eager to dive right in and own the process, but also help with brainstorming, writing, and editing.

Key Responsibilities:

  • Conduct research and craft a content plan with creative ideas to drive website traffic and inbound leads

  • Create full funnel content, which may include downloadable assets, guides, gifs, videos and more – and promote across key communities online (website, LinkedIn, X, etc)

  • Own maintenance of existing high-performing content, and repurposing assets to get maximum value from them

  • Manage LILT’s editorial calendar inclusive of social media and content publishings

  • Adjust content based on performance, persona insights, and new LILT products

  • Connect with internal partners to collect needed insights, drive content creation, and see projects through to completion

  • Act as a content partner on cross-functional campaigns, working with Demand Generation and Field teams to set objectives, key performance indicators, handoff expectations, and deadlines

  • Get tuned into the LILT brand story, stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content

  • Conduct research and interviews to build content around a differentiated point of view

  • Function as an in-house content authority and advisor by educating and influencing others on content plans and objectives

Skills and Experience:

  • At least 3 years of experience in B2B Content Marketing or SEO—ideally at a fast-paced SaaS company

  • Track record of delivering inbound results: you’ve increased website traffic, subscribers, followers, and organic community through creative, out-of-the-box strategies and deliverables that break the mold

  • Adaptable approach to initiate, own, and produce industry leading content marketing programs and thought leadership deliverables

  • Experience with SEO and CMS tools: you know your way around Contentful, Google Analytics, or the tools that work for you

  • Strong writing skills: you can craft a crystal-clear and engaging story

  • Impeccable project management: you land the plane; you’re a natural collaborator, clear communicator, and super organized

  • Can closely collaborate with design to shape, define, or adapt to the creative direction; provides great care for how copy works with the design

  • Flexibility to work with a globally distributed team, coordinating across locations and timezones

  • Meticulous attention to detail with outstanding proofreading, fact-checking, and editing

  • Experience performing research with and acquiring insights from a variety of sources — from industry publications to customer interviews

  • Ability to present technical concepts in a clear and compelling manner

  • Ability to get inside the mind of our target prospect/customer personas and tailor messages for that particular audience — from ads to landing pages to event collateral, and beyond

Our Story

Our founders, Spence and John met at Google working on Google Translate. As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT.

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.