Senior Manager of Demand Generation



Administration, Sales & Business Development
New York, NY, USA
Posted on Wednesday, June 5, 2024

Who We Are:

Materialize is an operational data warehouse. It’s the same SQL, same workflows, same architecture as an analytical data warehouse, but with a continuous computation model instead of batch. Your data is always up to date, always consistent, and always immediately accessible, so you can build real-time automation, engaging customer experiences, and new operational data products that drive value for your business.

Our streaming-first data warehouse is purpose-built for the unique demands of operational work. The familiar cloud architecture means low admin overhead, no new skills required. And the incremental engine means the same complex batch transformation logic from analytical warehouses can be ported over to run in real time with minimal engineering effort, and without increasing costs.


Kleiner Perkins, Redpoint Ventures and Lightspeed Venture Partners.

About the Role:

We are looking for a highly talented individual contributor who is eager to take on one of our most important roles and progress quickly in their career. You will work closely with our existing content manager, product marketing manager, web developer and product marketer to ensure that we are bringing people from our target market into the top of the funnel and accelerating their progress towards a sales qualified opportunity.


  • This person will be responsible for both the strategy and execution of demand generation and account based marketing at Materialize. This includes:
    • Email marketing including the marketing newsletter, nurture, and product-related emails.
    • Paid advertising including SEM, paid social, and ABM-related ad spend via 6Sense.
    • Retargeting strategy and implementation.
    • Website personalization for target accounts via Mutiny.
    • Webinars and events are NOT included in the scope for this role, but we would appreciate a candidate who can assist our existing events marketer as needed.
  • You will report on and tailor your work towards the creation of top of funnel leads, as well as their movement through the funnel towards a qualified opportunity. In this task you will have the full support of our Product Marketer, Content Marketer, Website Manager, etc to ensure you have the right resources to accomplish your goals.

About You:

  • You have a minimum of 5 years of experience in a high-tech B2B demand generation or ABM role.
  • You are detail-oriented and highly analytical. You’re comfortable in the weeds with data and can translate that into reporting for marketing and company leadership.
  • You have experience across a range of demand generation tactics from paid advertising, email, SEM, personalization and more.
  • You also have a proven track record executing innovative and multi-part demand generation programs.
  • You have a track record of developing and managing multiple marketing programs simultaneously with varied targeting and segmentation.
  • You are familiar with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
  • Experience and comfort with both Hubspot and Salesforce (Hubspot for automation, Salesforce as CRM).

Bonus Points:

  • Experience with Mutiny
  • Experience with 6Sense


  • Comprehensive health coverage for you and your dependents
  • Competitive equity package
  • 401k
  • Generous paid parental leave
  • Charitable donation matching

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.