Principal Product Marketer
Marketing & Communications, Product
London, UK · Paris, France
Posted on Wednesday, September 6, 2023
As our Head of Product Marketing, you will play a pivotal role in bringing our cutting-edge large language models and platform to market. Your unique skill set will blend technical understanding with the ability to communicate benefits and features to technical and business-focused audiences. You will need to shape the value proposition of going from our open models to our enterprise-generative AI solutions while fostering brand adoption from the bottom up (through developers) and from the top (through executive decision-makers).
Product Messaging & Content Creation:
Develop compelling content that effectively communicates our solutions' value proposition and technical advantages. Examples include
website content, materials targeted toward developers and targeted toward key decision makes.
Craft insightful and persuasive presentation slides tailored for diverse audiences (incl. press & media)
Design and maintain a robust 'battle card' to equip sales and technical teams with essential information, responses, and tactics for potential customer inquiries.
Customer Understanding & Market Intelligence:
Create deep understanding of customers’ needs and pain points fast (through customer research, creating detailed buyer and buyer personas, etc.) and use the generated insight to guide product development and marketing strategies
Research and stay updated on industry trends, competitor products, and emerging technologies.
Collaborate with the product team to ensure marketing strategies align with product enhancements and launches.
Work closely with sales, technical, and product teams to ensure consistent messaging and positioning across all channels.
Support the training of internal teams on the product's unique selling points, advantages, and potential applications.
Collect and analyse customer, partner, and market feedback to inform product improvements and marketing strategies.
Event Strategy & Preparation:
Lay out our event strategy around industry events, webinars, and conferences, representing the brand and product.
Prepare materials and content for event participation.
7+ years of experience in product marketing in the tech or software industry -- AI expertise is a plus
Exceptional ability to create and articulate value propositions, messaging, and product and brand positioning across all relevant stakeholders and to package these as compelling stories that engage target audiences
Strong written and verbal communication skills in English (native) and, ideally, other European languages
Familiarity with cloud computing concepts, LLMs and AI products
Experience with content creation tools and platforms
Experience marketing open-source products or b2b SaaS products
Eye for beauty and very appealing designs
Understanding of machine learning, specifically generative models
Demonstrated ability to collaborate with cross-functional teams
What We Offer:
Ability to shape the exciting journey of AI and be part of the very early days of one of Europe’s hottest startup
A fun, young, multicultural team and collaborative work environment — based in Paris and London
Competitive salary and bonus structure
Comprehensive benefits package
Opportunities for professional growth and development
About Mistral AI
Mistral AI is a European company training large generative models for providing them to the industry. It releases the technology in a fully transparent way; a significant part of its IP is shared with permissive open-source software: Mistral AI intends to be a technical leader in the open-source generative AI community.
We're a small team, mostly composed of seasoned researchers and engineers in the field of AI. We like to work hard and to be at the edge of science. We are creative, low-ego, team-spirited, and have all been passionate about AI for years. We hire people that foster in competitive environments because they find them more fun to work in. We hire passionate women and men from all over the world.