North One is looking for a Senior Director of Marketing to join our high performing team 🚀. We are a remote-first, venture-backed startup at the heart of the FinTech movement and we’re reshaping financial services and banking for small businesses across America. We are backed by some of the best VCs in the world and are solving important problems.

Our product & mission

North One is a business banking and financial management platform for small businesses across America. We don’t stop at being a faster, easier and simpler version of a bank - we’re focused on creating better financial outcomes for our customers by changing the definition of what a bank can do. We’re building a digital finance department for every small business in America with our business bank account as its foundation.

Our mission is to build a connected business banking and financial management platform that lets anyone run a successful small business. Our team believes deeply in the transformative power of entrepreneurship and wants to democratize taking ownership of your economic independence.

Our team

We ❤ Marketing. As our Senior Director of Marketing, you’ll work with our world-class Finance team. Reporting to our CEO, you’ll be joining a team who have helped build companies like Chime, Twitter, Instacart, E-Trade, McKinsey, Etsy, eBay and more.

We’re a team of A-players who are all-in on solving big, important problems. Feeling it?

REQUIREMENTS

As a Senior Director of Marketing, you would work company-wide to drive the growth of the company.

Some of what you will be doing includes:

• Strategy: Develop and execute a comprehensive marketing strategy encompassing a 3, 6, 9, and 12-month roadmap.
• Management:
• Manage the marketing budget efficiently, allocating resources for maximum impact and ROI.
• Lead and manage the marketing team, fostering collaboration and driving performance.
• Oversee key vendor and agency relationships to ensure performance and outcomes are sufficient.
• Customer Acquisition:
• Scale existing growth channels in a cost efficient manner
• Drive rapid testing and iteration to identify new scalable growth channels with favorable acquisition economics.
• Utilize data-driven analytics to assess campaign success and market trends, adjusting strategies as needed.
• Maximizing Customer Lifetime value:
• Collaborate with product to maximize customer lifetime value after onboarding
• Develop and execute a lifecycle marketing strategy to maximize engagement across core Ideal Customer Profiles (ICPs).
• Brand development: Nurture, protect, and amplify the North One brand, ensuring consistent messaging and visibility.

The skills required for this role -

• You have demonstrated success in scaling 1-2 growth channels for B2B or B2C customer bases.
• You have proficiency in executing or directly managing channel growth initiatives.
• You have strong analytical and mathematically inclined, with a results-driven mindset.
• You are capable of stewarding a brand and maintaining its integrity.
• You are proficient in operational execution across a spectrum of marketing tasks and initiatives such as performance marketing, user acquisition, and conversion optimization.
• You have a demonstrated track record of effectively overseeing vendors and agencies.
• You have a proven track record of effectively managing and leading high-performing teams, fostering a culture of accountability, collaboration, and continuous improvement.
• You have experience working with product-led growth companies.

Bonus points -

• Proficiency with the following or similar tools:
• Google Analytics
• Braze
• Looker
• HubSpot
• Mixpanel
• You possess a nuanced understanding of marketing dynamics tailored specifically to SMBs, optimizing strategies for their unique needs and challenges.
• You have an understanding of financial services.
• You have worked in a fast-paced and rapidly changing start-up environment
• You come from a family of small business owners
• You have a non-traditional or diverse background (personal or professional). You’ve lived a life that is different, where you've been challenged or have chosen to challenge yourself

BENEFITS

As a valuable member of NorthOne’s team, you’ll get:

• Family coverage of top-tier health/dental benefits: Get the right coverage for what matters most.
• Remote-first work: You decide where you work. You can work from home, visit one of our in-person hubs, or work while you travel.
• Professional development budget: Enjoy an annual budget to deepen your expertise
• Unlimited paid time off: We measure success around outcomes, not hours worked.
• Powerful gear: We’ll make sure you have the right tech to do your best work.
• Market range for this role at North One is $175K-$200K.

Few people have been trained for this sort of role, and research shows that women and people from underrepresented groups are less likely to apply if they haven’t satisfied every requirement. If you are this close to what we’ve described, but aren’t sure, apply. Let’s figure out together if this is where you could shine.

NorthOne is proud to be an equal-opportunity employer and celebrates diversity. We welcome all applicants regardless of race, colour, gender, age, religion, sexual orientation, disability status or national origin.