Senior Manager, Product Marketing

Marketing & Communications, Product
United States
Posted on Tuesday, July 2, 2024
The Opportunity
As a Sr. Manager of Product Marketing, you’ll help amplify our company narrative and showcase product and customer momentum to generate awareness with our target market of B2B CMOs and VPs of Demand Gen. You’ll be working with some of the best and brightest product marketing minds, including the folks who helped build the marketing machine at Salesforce and GetFeedback, a SurveyMonkey Company.
The Qualified Marketing Team
The Qualified Marketing team is made up of Product Marketing, Demand Generation, Events, and Creative. Our team is responsible for crafting our corporate narrative and bringing awareness to our target buyer through compelling messaging, launches, advertising, events, content, and strategic campaigns.
The marketing team is small but mighty and the pace is fast. We’re constantly evolving our messaging, launching new products, and delivering new content and programs. If you want to roll up your sleeves, work alongside some super smart individuals, and do great work, the Qualified marketing team might be the place for you.
We’re looking for an experienced Product Marketer to join our team and turn up the dial on customer stories and competitive intelligence, among other core Product Marketing responsibilities.

What You’ll Do

  • Work closely with our customer team to identify customer champions and craft stories that showcase their success; bring these stories to market in a big, differentiated way through video, social, and web activations
  • Dive deep into the pipeline generation landscape and arm our sellers with key insights and competitive positioning
  • Partner with our product team to understand our roadmap and craft our go to market messaging and launches
  • Work cross functionally with the entire marketing team to develop content, from event sessions to webinar programming
  • Work closely with our sales enablement function to make sure our sellers are armed with our latest corporate and product positioning

Your Skills

  • 5+ years of Product Marketing experience, preferably with experience in Customer Marketing
  • Experience in SaaS marketing technology in the Go To Market space
  • Experience working in a fast-paced small company environment
  • Strong communication skills, both written and verbal
  • Strong presence with customer champions and executive stakeholders
  • Ability to strategize and craft compelling messaging and customer-facing content (presentations, interview scripts, demo scripts, web copy, etc.)
  • Ability to conduct competitive landscape research & analysis, streamline insights into consumable content for sales teams
  • Comfortable being a company spokesperson onstage at internal and external programs