Sr. Product Marketing Manager



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Friday, May 17, 2024

About Semgrep

Our mission is to make world-class software security available to everyone. This means building program analysis tools that are open source, easy to use, powerful, and fast. It also means building a team with security expertise and a passion for great developer experiences. Most of all, it means working with honesty and respect in a diverse community of dreamers and builders. We’ve redefined static analysis tooling by committing to all of these, and turned our project, Semgrep, into an essential safeguard for code at Snowflake, Dropbox, and more.

About the role

As a Senior Product Marketing Manager, your work will be critical to enabling our audience of security and software engineers to understand the value of the Semgrep platform and individual offerings. You’ll bring new products and features to market, partnering closely with sales, and our product management, demand gen, and community teams.

By exercising your craft skills in differentiation and competitive messaging, you’ll also help Semgrep’s solutions stand out in the dynamic application security market. Prior experience working in a company targeting a technical audience is a huge plus, but it doesn’t have to have been in the security industry.

Location expectations:

  • Our expectation is that this role will be based in our San Francisco office 2-3 days a week

Prior experience in a fast-paced, tech environment is helpful, but we are more interested in your competitive messaging and strategic thinking skills than your pedigree. So if this opportunity excites you but you don’t meet the exact requirements, apply anyway!

What you’ll do

  • Develop product launch strategies that maximizes impact and reach of our product development
  • Show security and developer teams how they’ll benefit from Semgrep products by creating and shipping material that succinctly conveys their value
  • Enable and train our fast-growing sales team by developing collateral for internal and external consumption
  • Partner closely with product management on product and feature launches, and messaging feedback
  • Educate the security and developer communities about the value of enforcing security and code standards
  • Work with your partners in demand generation, events, community, and RevOps to ensure success of our messaging and product-centric campaigns
  • Make a direct, tangible impact on the product’s and company’s growth

You are ideal for this role if you have

  • 4+ years of experience in a go-to-market role in marketing, developer advocacy, or product management
  • A love for creating product-centric marketing programs and content that communicate the value of technical products to bottoms-up and tops-down audiences
  • Excellent communications skills that present technical concepts in an easy-to-understand manner through a variety of media
  • Excellence in working cross-functionally with sales, pre-sales engineering, and product management teams
  • Experience creating sales collateral based on sales and customer observations, user research, and competitive dynamics
  • Technical aptitude to inform an excellent understanding of software development and security
  • A rapid-iteration mindset that enables experimentation and adjustment depending on what works


Salary Range: $153,000-$200,000

Our compensation package includes equity and benefits in addition to salary.

Please note that the range listed is for someone based in the San Francisco Bay Area.

What we offer

Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they’re above the average for comparable roles.

We also invest in our employees’ well-being and long term success with comprehensive health plans, generous vacation time, 401k, learning stipends, and more. Our benefits are for everyone, so that you’re taken care of, and we work with individuals to make sure they have what they need, whether that’s quiet work space, adjusted hours, or something else.

Who we are

We have people from France and the Philippines, physics and philosophy, formal methods research and full fledged corporations. We’re new parents and new grads, aspiring authors and aspiring Americans, dog lovers and dogfooders. We get together often to bike, bake, and meet up in parks. In our interactions, we believe respect and honesty go hand in hand, and prioritize both.

Semgrep is an equal-opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, your socioeconomic status, your age, your race, your gender, your sexual orientation, your disabilities. We value what’s vitally important to you — your family, your religion, your politics. We value what you love in this world — your music, your weekend pursuits. We believe in welcoming varied professional backgrounds, educations, and interests. If you’re exceptional in your role, believe in Semgrep’s mission, and treat Semgrep’s values as your own, you belong here.