Lead Product Marketing Manager
Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.
Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.
Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.
About the Role
Ramp is looking for a Lead Product Marketing Manager to develop canonical messaging, drive audience insights, and increase awareness, activation, and adoption of Ramp's products and capabilities.
As a strategic storyteller, you will identify opportunities to create market-making moments and bring together Growth and Sales to build compelling campaigns that drive consideration and differentiation in the market. As the voice of the customer, you will partner with Product across the entire product lifecycle – from shaping what’s built, launching and commercializing, and growing adoption.
We’re seeking someone who has done it before – launched products at speed and scale, crafted resonant narratives that stand out, and successfully led highly integrated campaigns. Market-intelligent, competitor-aware, and customer-obsessed, this candidate will bring strategy, craft, and rigor to the team and Ramp at large.
What You’ll Do
Craft compelling product narratives, differentiated positioning, and resonant messaging
Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies
Drive well-executed product launches and marketing moments to generate sales pipeline and grow adoption of the Ramp’s core products
Act as the voice of the customer; Generate customer and market insights to inform Ramp’s product strategy, and partner closely to influence the roadmap
Hands-on capability to create a range of marketing assets, including sales enablement, lifecycle campaigns, blogpost, event keynotes, etc.
Collaborate with Sales, Corporate Marketing, Education, and others to create compelling content, customer-facing assets, user stories, and more to effectively sell our products
Partner with the Growth and Lifecycle teams to drive awareness and adoption by crafting and executing on integrated marketing campaigns
What You Need
Minimum 7 years of experience in product marketing at a high tech company
Experience crafting compelling product positioning and messaging
Excellent written and verbal communication skills; Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing
Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
The annual salary/OTE range for the target level for this role is $178,500 - $210,000 + target equity + benefits (including medical, dental, vision, and 401(k)
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Fertility HRA (up to $5,000 per year)
WFH stipend to support your home office needs