Demand Generation Manager, Channel Marketing
Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.
Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.
Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.
About the Role
As a founding Demand Generation Manager for the Channel Marketing function, you will be responsible for developing and executing the channel partner marketing strategy. You will collaborate closely with the Product Marketing, Channel Sales, Product, Partnerships, and Growth teams to drive channel growth effectively and achieve our business objectives. Our channels are composed of Accounting Firms, Software Partners, and emerging channels who recommend Ramp's Corporate Card and Spend Management solution to their clients. Success relies on partners referring clients and their co-marketing abilities, product enablement, marketing resources and training. The ideal candidate for this role is business-minded, strategic and has experience in partner and channel marketing.
What You’ll Do
Design, plan, and execute co-marketing campaigns in collaboration with channel partners, aiming to effectively target their client base with strategic marketing strategies.
Develop the channel marketing strategy and partner with cross-functional teams to drive demand across a variety of tactics such as webinars, events, digital, and training workshops.
Track, analyze, and report channel partner marketing performance to achieve sales and marketing objectives.
Own lead generation and pipeline targets.
Collaborate with Finance on budget, pipeline, and resource forecasting.
What You Need
Minimum 5 years of relevant experience in channel strategy, partner marketing, or growth marketing in B2B SaaS or within the finance industry
Expertise within channel sales and partner marketing strategies, with a proven track record of creating and executing co-marketing campaigns
Excellent written and verbal communication skills, including public speaking experience
Strong technical acumen and ability to simplify complex concepts for various audiences
Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
Domain expertise in the financial and accounting software space
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Fertility HRA (up to $5,000 per year)
WFH stipend to support your home office needs