Redpoint

About the Company

Silk + Sonder’s in the business of building bridges- taking people from life’s chaos, anxiety, and stress to joy, productivity, and intention with ease. Founded by Meha Agrawal, former Stitch Fix / Goldman Sachs software engineer, and backed by Redpoint, 500 Startups, Tim Kendall, and Gokul Rajaram, Silk + Sonder’s science-backed, holistic approach to daily mental wellbeing has landed us 4.9 stars on the App Store, millions in revenue, and tens of thousands of devoted brand fanatics all across the country- well on our way to disrupting the $450Bn self-care industry. Through personalization, accountability, and accessibility, we are committed to making mental wellness a proactive affair, and catalyzing positive change and fulfillment in our customers’ lives no matter what setback or milestone they face.

We’re looking for an experienced Senior Email and SMS Copywriter and Marketer to join our team on a contract basis with the potential to become a full-time position. You will work with members of the Silk + Sonder team to develop and execute an effective email and SMS marketing strategy.

Responsibilities

Campaigns

• Planning the campaign calendar in advance and coming up with ideas for the campaigns
• Writing copy for the campaigns
• Audience segmentation
• Scheduling campaigns

Flows

• Planning the automated flow strategy
• Writing copy for the flows
• Flow set up and implementation
• Continued iterative testing to improve performance of flows

Design

• Directing and collaborating with designer on email designs
• Making sure designs are conversion optimized and on-brand

Reporting

• Present email and SMS performance on a weekly basis
• Analyze the data to make informed decisions on campaigns, flows, audience segmentation, design, and more

List Health

• Make sure email deliverability is strong
• Optimizing email and SMS collection forms to increase list size
• Correct audience segmentation and list cleaning

Requirements:

• At least 5 years of experience with email and SMS marketing
• Experienced with Klaviyo, Shopify / Recharge, and Attentive (or similar SMS platform)
• Thrive in high-pressure, high-sales environments
• Comfortable with data and numbers and you can see trends in data
• Excellent pattern recognition and attention to detail
• Ability to organize and prioritize your workload
• You understand that you’re working with a high-growth e-commerce brand and managing our email and SMS marketing, which means from time to time, you’ll be expected to reply to messages on the weekend or late in the evening
• Extremely user centric and eye for strong creative
• Hungry for growth and willing to put in the work
• Values drive, speed, owner mindset, excellence, and going above and beyond for team and customers

To fully apply for this position, please complete this survey.