Product Marketing Director

Marketing & Communications, Product
Posted on Wednesday, August 2, 2023

Who we are.

Solo enables companies to Connect, Secure and Observe modern applications – APIs, Microservices and Data – with the industry’s leading API and Service Mesh Management Platform (“Gloo”). Solo innovations allow companies to stay on the leading edge of both technology and business possibilities.

Solo is a VC-backed company, founded in 2017 by Idit Levine. In 2021, Solo was valued at $1B. Solo’s customers are some of the largest in the world, spanning all geographies and industries. Solo’s team has deep expertise in Cloud Computing, Linux, Containers, Kubernetes, Service Mesh, APIs, Security, Microservice Applications, Application Modernization, GraphQL, and eBPF.

About the role.

We are seeking a talented and experienced Product Marketing individual to join our dynamic team. As the Director of Product Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive product adoption, revenue growth, and market share expansion. Your deep understanding of the technology landscape, including Kubernetes, Service Mesh, Cloud-native Application Development, Application Networking or API management, will be crucial in positioning our products as industry-leading solutions.

Job Description:

  • Develop and execute the overall product marketing strategy to drive awareness, demand, and adoption of our Gloo Platform portfolio of products
  • Conduct market research to identify customer needs, market trends, and competitive landscape, translating findings into actionable insights and strategies
  • Collaborate closely with cross-functional teams, including product management, engineering, sales, and customer success, to align marketing initiatives with business objectives
  • Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products, differentiating them in the market
  • Create compelling marketing collateral, including whitepapers, datasheets, case studies, presentations, and website content, to support sales and customer education efforts
  • Lead go-to-market planning and execution for product launches, ensuring alignment across all marketing channels and driving maximum impact
  • Develop and maintain strong relationships with industry influencers, analysts, and key partners to amplify our product messaging and strengthen market presence
  • Analyze market and competitive data to identify market opportunities, drive product roadmap decisions, and provide recommendations for continuous improvement
  • Collaborate with demand generation teams to develop and execute effective marketing campaigns that generate qualified leads and contribute to revenue growth
  • Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, making data-driven recommendations for optimization

Job Requirements:

  • B2B product marketing in the infrastructure space
  • Needs to have recent hands on keyboard work at a large organization and/or startup leadership experience

What you’ll love about Solo.

At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture, and letting our teams work with our customers to successfully solve their challenges.

Solo works collaboratively with our customers, partners and open source communities to deliver technology innovation, technology solutions, architectural best-practices, and hands-on education. Solo uses a unique engagement model with our customers that allows us to quickly make them successful, and continue to work closely with them as their production environments grow.