Who we are.

Spot AI turns cameras into coworkers.

We are building the category of AI coworkers for the physical world. Our platform enables businesses to understand, automate, and act across their environments in real time.

Spot AI is relied on at over 10,000 locations by more than 1,000 customers across manufacturing, construction, logistics, and retail.

Backed by over $110 million from investors including Scale, Redpoint, Qualcomm Ventures, StepStone, and Bessemer, we are building the system that brings AI out of the digital world and into the real one.

We move fast, take ownership, and focus on outcomes. We are building a company for people who want to solve real problems and have a direct impact on how businesses operate.

Ready to learn more? Connect with us on LinkedIn | X | YouTube

We're looking for a Partner Marketing Manager to build the engine that scales our business.

Spot AI just made one of the most significant go-to-market shifts in our history: we are now 100% channel fulfilled. Every deal we close runs through a partner, and the person in this role will sit at the center of that motion.

This is one of the highest-impact marketing roles at Spot AI right now. You will work hand-in-hand with our partnerships team to ensure our channel and technology partners have everything they need to find, engage, and close the right customers. You own the story that travels through the ecosystem, the programs that generate partner-sourced pipeline, and the enablement that turns partners into confident sellers of a category they may have never sold before.

Partners are how we scale. This role is how we make that work.

This role requires onsite presence in our San Francisco office 3 - 5 days per week. If you are not located in SF, you will need to relocate there within 60 days of starting in the position. Up to $10,000 in relocation reimbursement is available. Sorry, no agencies, and we are not currently able to support sponsorship for this role.

Your assignment.

Own the Partner Narrative

• Define and evolve how Spot AI’s story lands through the partner ecosystem, adapting core messaging for channel partners, VARs, and strategic technology partners (like HP) without losing the thread

• Build and maintain partner-specific value propositions and ICP guidance for manufacturing, retail, logistics, and construction

• Translate complex product capabilities into crisp, compelling messages that partners can use to open doors and close deals

• Act as the narrative owner for the ecosystem, ensuring every partner tells a consistent, credible story

Enable Partners to Sell

• Create the content, tools, and playbooks that give partners everything they need to independently bring in ICP deals

• Develop use cases, case studies, and proof points tailored to partner audiences and their end customers

• Design scaled enablement kits that work across a range of partner types and maturity levels

• Partner directly with sales and channel managers to sharpen messaging, improve win rates, and accelerate partner-sourced deals

Drive Category Creation Through the Ecosystem

• Help define and own the category of AI coworkers for the physical world, and extend that story into the partner channel

• Build positioning that differentiates Spot AI in a fast-moving market and gives partners a compelling reason to lead with us

• Develop thought leadership content and co-marketing assets that earn attention and build credibility with partner audiences

• Work closely with product to ensure the roadmap, the story, and the partner narrative stay aligned

Build the Partner Pipeline Engine

• Own partner-sourced pipeline with clear accountability for outcomes

• Design and execute co-marketing programs with channel and technology partners that generate net-new opportunities

• Build joint GTM motions with key partners, including co-branded campaigns, field events, and account-based programs targeting shared ICPs

• Create feedback loops with the partner team and sales to understand what’s working, what isn’t, and where to invest next

Move Fast and Iterate

• Run rapid experiments across partner programs, messaging, and co-marketing formats

• Use data, partner feedback, and sales input to learn quickly and double down on what drives pipeline

• Build AI into your workflow to move faster, generate insight, and improve output quality

Who you are.

You are a storyteller, a systems thinker, and a commercial operator.

You likely:

• Have experience owning partner marketing, channel marketing, or ecosystem GTM with clear examples of programs you built and pipeline they generated

• Understand both channel (VAR/reseller) and technology partner motions, and can articulate why they require different approaches

• Have worked in B2B marketing at a startup or growth-stage company where the playbook was still being written

• Know how to write for partners and their end customers, not just internal audiences

• Think in terms of joint value propositions and shared ICPs, not just product features

• Are energized by building from scratch and figuring things out without a clear formula

• Have used AI to meaningfully accelerate your own work: research, content, enablement generation

And, you might be an especially strong candidate if you:

• Have experience in a startup or category-defining company where you built the partner marketing function from scratch

• Have worked in or marketed to industries like manufacturing, logistics, retail, or construction

• Have experience with both channel and technology partner ecosystems simultaneously

• Are a driven, hungry builder who is more motivated by generating pipeline than managing a content calendar

This role may be a strong fit if you:

• Want to own outcomes, not just programs

• Are comfortable moving between writing a partner one-pager and sitting in a joint business planning session

• Think in terms of the partner’s customer, the shared market, and the category, not just the product

• Enjoy working across internal teams and external partners to get things done

This role is likely NOT a fit if you:

• Prefer a defined scope with established partner programs already in motion

• Have primarily worked in large organizations where partner marketing infrastructure was already built

• Want to focus on brand or content marketing rather than commercial outcomes through the ecosystem

Compensation and benefits highlights.

• Annual Base Salary Range: $140,000 - $155,000. The offered salary will depend on your location within the U.S. and your demonstrated skills and competencies for the role. Your recruiter will provide the specific range for your area as you progress through the interview process.

• Meaningful early stage equity

• Medical, dental and vision plan options with little-to-no cost for employees and dependents

• Company paid short- and long-term disability plans

• Company paid life insurance

• 401K with 4% Employer Match

Come build the category-defining Physical World AI Platform with us!

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We are creating and cultivating a diverse and inclusive culture where we celebrate individuals for what they accomplish, no matter who they are! As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Department

Marketing

Role

Product Marketing

Locations

San Francisco, CA