Associate, Patient Growth Marketing - (Hybrid)

Strive Health

Strive Health

Marketing & Communications, Sales & Business Development
Denver, CO, USA
Posted on Tuesday, July 9, 2024

What We Strive For

Strive Health is built for purpose — to transform a broken kidney care system. We are fundamentally changing the lives of people with kidney disease through early identification, engagement and comprehensive coordinated care. Strive’s model is driven by a high-touch care team that integrates with local providers and spans the entire care journey from chronic kidney disease through end-stage kidney disease, leveraging comparative and predictive data and analytics to identify at-risk patients. Strive Health’s interventions significantly reduce the rate of emergent dialysis crash, cut inpatient utilization and significantly improve patient outcomes and experience. Come join our journey as we create THE destination for top talent in the healthcare community and set a new standard for how kidney care should be done.

Why We’re Worth the Application

  • We Strive for excellence and Strive has been recognized with six Best Place to Work awards, including Forbes America’s Best Startup Employers 2023 and 2022, Built In Colorado’s Best Places to Work 2022 and 2024, Comparably’s Best Places to Work in Denver 2022 and The Tech Tribune’s Best Startups in Denver 2022. Additionally, Strive’s CEO, Chris Riopelle, has been recognized as one of Denver Business Journal’s Most Admired CEOs.
  • We derive innovation and ideas from through authentic diversity intentionally building a team that represents the populations we serve in partnership with our Employee Resource Groups:
    • Strive Forward - LGBTQ
    • Underrepresented Minorities
    • Women and Allies
    • Parent and Caregivers
  • We care and support our Strivers within and beyond work to feel fully charged and empowered through our generous wellbeing offerings including:
    • Flexible time off
    • Sick time off
    • Companywide wellbeing days
    • Two comprehensive EAPs and a variety of mental health tools
    • Volunteer time off
    • Leave packages including a sabbatical, parental leave and eight weeks paid for living donor
    • Professional development
    • Financial wellness resources
    • Carrot Fertility and Peloton for all Strivers
  • We like to have fun by celebrating our successes as a team through team building, company gatherings, experiential incentives, core value awards, a companywide book club and more.
  • We value tenacity to help us overcome obstacles with grit and determination to deliver compassionate kidney care.

What You’ll Do

The Associate, Patient Growth Marketing is responsible for implementing our marketing strategy designed to engage patients through a variety of marketing channels including direct mail, texting, and email. The Associate is responsible for launching the campaigns and driving inbound calls into Strive Health, all of which require an eye for detail and entrenchment in project management with our vendors. Launching campaigns requires a series of steps which must be met prior to launch, including working with internal partners on getting marketing approvals from our partners and educating internal teams on the campaign’s intent. The Associate is responsible for working with our graphic designer to implement changes and gain approval from our legal department. This individual will help execute on email marketing campaigns while working with our operations team on ensuring the right message is going to the right patient. This role will occasionally need to make updates to the site including removing pages, adjusting content, and form building. This role will report to the VP, Patient Growth

The Day to Day

  • Monitors and manages all marketing requests submitted from our market teams, working with our external graphic designer to handle the changes. Updates the company website.
  • Executes on email campaigns to grow the number of patients engaging in Strive Health programs.
  • Sets up and executes direct mail campaigns with our external printing partner, often requiring receiving cost estimates to ensure the appropriate spend is allocated to the marketing opportunity.
  • Partners with Strive Health’s Product team to execute on texting campaigns to eligible patients and suggests changes based on data.
  • Thoughtfully considers the patient journey in engaging with Strive Health when making marketing channel decisions.
  • Assumes a project management approach to each assignment, staying on top of deadlines and meeting agreed-upon delivery dates to internal and external audiences.
  • Builds presentations to gain internal approval from market teams and external approval from partners to gain their approval prior to launching the campaign.

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 1+ years’ lifecycle marketing experience with an emphasis on direct mail, email, and texting campaigns.
  • 1+ years’ experience managing creative projects and processes with graphic designers and printing vendors.
  • 1+ years’ experience with Salesforce or other CRM related applications.
  • 1+ years’ experience of digital marketing, primarily in managing a website.
  • Internet Connectivity - Min Speeds: 3.8Mbps/3.0Mbps (up/down): Latency <60 ms.

Preferred Qualifications

  • Experience in a B2B2C environment.
  • Comfortable with building marketing presentations to gain approval from internal and external partners.
  • Previous work experience in a healthcare related field, including value-based care.
  • Deep familiarity with website CMS systems, WordPress most notably.

Annual Base Salary Range: $66,000.00-$77,000.00

Strive Health offers competitive compensation and benefits, including Health insurance, Dental insurance, Vision insurance, 401k Retirement Plan with Employer Match, Life and Accidental Death & Dismemberment insurance, Disability insurance, Health Savings Account, Flexible Spending Account, paid company holidays, in addition to Vacation Time Off. An annual performance bonus, determined by company and individual performance, is available for many roles as aligned to Strive Health guidelines.

Strive Health is an equal opportunity employer and drug free workplace. At this time Strive Health is unable to provide work visa sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Please apply even if you feel you do not meet all qualifications. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to talentacquisition@strivehealth.com