Director of Demand Generation
Tend
This job is no longer accepting applications
See open jobs at Tend.See open jobs similar to "Director of Demand Generation" Redpoint Ventures.Sales & Business Development
New York, NY, USA
USD 160k-175k / year
Posted 6+ months ago
At Tend, we do dental differently.
Tend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. Our vision is to transform the dental experience into one that is empowering, human and personalized.
Since launching in 2019, we have provided exceptional care to over 100,000 patients across five major cities: New York, Washington DC, Boston, Atlanta and Nashville. With thousands of five-star reviews, Tend has become one of the country's top-rated and in-demand dental practices, with over 650 team members to support this mission. We’re continuing to grow quickly and looking for the best of the best to come join our team.Tend is seeking a Growth Marketing Director to lead our performance-driven marketing strategy and execution. This role will oversee new member acquisition, paid and organic channels, site optimization, and conversion improvements to drive sustainable growth. You will manage a team of agency partners to maximize impact while maintaining efficiency.
Responsibilities
Strategy & Leadership
- Develop and execute a scalable growth marketing strategy, optimizing performance across paid, organic, partnerships, SEO, CRO, and site experience.
- Lead and mentor a high-performing growth marketing team, fostering a culture of experimentation and continuous learning.
- Oversee budgeting, forecasting, and pacing for paid and organic marketing efforts.
- Own and improve key performance indicators (PAC, LTV, CPA, CPC, CPM, conversion rates).
Acquisition & Paid Media
- Direct paid media efforts (Google, Meta, etc.), managing agencies and in-house execution.
- Test and iterate on creative and audience segmentation for maximum ROI.
- Implement a test-and-learn roadmap, optimizing paid and organic campaigns based on data insights.
SEO, Local Search & Web Optimization
- Optimize local search and SEO, including GBP (Google Business Profile) and location listings.
- Lead website management efforts, improving UX, booking funnel conversion, and page optimizations.
- Oversee CRO (conversion rate optimization) and A/B testing to improve campaign and website performance.
Collaboration & Cross-Functional Impact
- Partner with Operations, Finance, Engineering, and Member Experience teams to align marketing initiatives with business goals.
- Work closely with Finance & Commercial leadership to understand member acquisition trends and media spend efficiency.
- Identify, assess, and implement marketing technology and data tools to enhance growth efforts.
About You
- Data-driven and highly analytical, with deep knowledge of marketing performance metrics (CPA, LTV, conversion rates, etc.).
- Proven experience leading growth marketing and demand generation in a fast-paced, high-growth environment.
- Strong SEO, paid media, and web optimization expertise.
- Exceptional project management and cross-functional collaboration skills.
- Ability to lead through influence, using data and research to drive decision-making.
- Experience in B2C, D2C, multi-location, or healthcare-related industries preferred.
Qualifications
- 7+ years of experience in growth marketing, performance marketing, or demand generation.
- Hands-on experience with Google Analytics (GA4), Looker, GTM, Excel, and marketing automation platforms.
- P&L experience is a plus.
New York pay range
$160,000—$175,000 USD
The Tend Difference
The highest standard of care, anywhere.
You’ll work with highly-esteemed clinical leadership and experience-obsessed colleagues to provide the best patient experience possible, with access to technology that’s head and shoulders above the average practice. You’ll have exciting opportunities to collaborate with talented team members to make visits extraordinary. Our hospitality-driven approach to care means that patients actually look forward to seeing you.
A top-tier clinical team who puts patients first.
We value science over sales, and promote a culture of warmth and hospitality — our teams are recognized for going the extra mile for our patients. We trust our providers to put patient needs first, and never implement production quotas. We offer a warm, collaborative culture and are proud to be an inclusive, curious team driven by excellence.
Innovate Dentistry. Tend to Others. Grow Together.
Tend has become beloved by patients and providers alike for combining beautiful work environments with cutting-edge clinical technology. Our providers are rewarded based on an innovative pay structure, as well as education programs that are training the next generation of industry leaders. And our top-notch total rewards packages include both best-in-class benefits and compensation. You’ll not only have the chance to be part of a thriving, industry-changing company, but empowered to become an expert in your field and supported through continuing education.
Tend is an Equal Opportunity Employer.
Tend is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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This job is no longer accepting applications
See open jobs at Tend.See open jobs similar to "Director of Demand Generation" Redpoint Ventures.