Head of Performance Marketing



Marketing & Communications
New York, NY, USA · Seattle, WA, USA · Denver, CO, USA · San Francisco, CA, USA · Los Angeles, CA, USA · Denver, CO, USA · Colorado, USA · Seattle, WA, USA · Arizona, USA · Los Angeles, CA, USA · San Francisco, CA, USA
Posted on Friday, December 9, 2022

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail and payments platforms in the world.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

📈 Opportunity Size

Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY. Whatnot is bringing it to the world through a community-first approach, starting in the U.S. where retail is a $5T market opportunity!

💻 Role

As our Head of Performance Marketing, you will lead a team to scale a critical capability for the company’s growth. Reporting directly to the CEO, you’ll manage a team of marketers and campaign managers to drive the success and effectiveness of our performance marketing online media properties and beyond. You’ll need to deeply understand customer personas, creative that resonates with them as well as every metric that drives campaign performance.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

  • 10+ years of work experience with at least 3 years spent running large performance marketing campaigns
  • World-class judge of talent and incredible team builder. You have previous experience building and scaling a world-class performance marketing team up to $10M+/mo in spend with strong payback periods
  • Can help a team effectively deliver world-class creative that resonates with an audience while having a command of every key metric to drive business performance
  • Know the entire performance marketing landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies
  • You will partner cross-functionally with our data, finance, engineering, and marketing teams to drive campaign success
  • Can roll up your sleeves, to run any campaign yourself even if you haven’t done this fully for a period of time

🎁 Benefits

    • Competitive base salary and stock options
    • Unlimited Vacation Policy and Company-wide Holidays (including a spring and winter break)
    • Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
      • Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
      • Dental and Vision sponsored 100% by Whatnot for employees and dependents
    • Work From Home Support
      • Laptop provided by Whatnot and home office setup allowance
      • $450 work-from-anywhere quarterly allowance for cell phone and internet
    • Care benefits
      • $1,350 quarterly allowance on food
      • $1,500 quarterly allowance for wellness
      • 16 weeks Paid Parental Leave and gradual return to work
      • $5,000 annual allowance towards Childcare
      • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
    • Professional Development
      • $2,000 annual benefit to invest in your professional development
    • 401k offering for Traditional and Roth accounts provided by Betterment
      • Employer matching contributions of 100% of up to 4% of contributions on base salary


Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.