General Manager, Sneakers



Remote · United States
Posted on Saturday, March 25, 2023

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail and payments platforms in the world.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.n

📈 Opportunity Size

Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY. Whatnot is bringing it to the world through a community-first approach, starting in the U.S. where retail is a $5T market opportunity!

🏎 About the Go-to-Market Team

The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform.

💻 Role

As a General Manager, you’ll be responsible for launching a nascent category on Whatnot and fully owning the P&L and growth trajectory of the business unit. You’re excited to “zoom in” and “zoom out” on a daily basis to both execute and guide the strategy of your category.

  • Build the category foundation
    • Develop market entry strategy to launch a new category.
    • Bring sellers into our ecosystem and be an advocate for our mission. Build pipeline, onboard and manage relationships to help them grow on Whatnot.
    • Execute marketing activations alongside influencers and category evangelists to generate awareness of Whatnot within your category.
    • Define and monitor key success metrics in the category to drive focus and execution.
  • Scale growth
    • Own our strategic partnerships - grow our relationships with top sellers, brands and influencers.
    • Develop scalable strategies to grow both sellers and buyers simultaneously.
    • Identify unlocks to create step-change growth in our business. Spot our biggest gaps to doubling growth and attack them with rigorous focus and testing.
    • See around corners. Chart the path for future growth within your category and build a plan for getting there - what sub-categories we’ll expand into and who we’ll serve next.
  • Lead
    • As the category matures, hire and manage a team of strong Partnerships Managers and Marketing Managers.
    • Be a steward of our product. Ensure that we’re meeting the needs of your category to make sure they can be successful on Whatnot. Work with cross-functional partners to bring solutions to light that can serve our newest communities.

👋 You

  • You have 7+ years of experience working in partnerships and marketing in high growth, fast-paced environments.
  • You are comfortable operating as a team of 1 and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small.
  • You are a world-class leader with experience hiring, managing, and developing a team.
  • You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.

🙏 Nice to Have

  • Experience working on a marketplace or two-sided platform where you’ve had to balance the needs of multiple parties
  • Experience with developing internal policies and processes for a new and fast-growing business
  • Proficiency in SQL
  • Passion for creator communities, existing product categories on Whatnot, and/or new verticals that are uniquely suited for live e-commerce
  • Experience buying and selling in online marketplaces

🎁 Benefits

  • Competitive base salary and stock options
  • Unlimited Vacation Policy and Company-wide Holidays (including a spring and winter break)
  • Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
    • Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
    • Dental and Vision sponsored 100% by Whatnot for employees and dependents
  • Work From Home Support
    • Laptop provided by Whatnot and home office setup allowance
    • $450 work-from-anywhere quarterly allowance for cell phone, internet, or co-working space
  • Care benefits
    • $1,350 quarterly allowance on food
    • $1,500 quarterly allowance for wellness
    • 16 weeks Paid Parental Leave and gradual return to work
    • $20,000 for family planning, such as adoption or fertility expenses


Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.