Senior Manager, Public Relations



Marketing & Communications
New York, NY, USA · Seattle, WA, USA · Denver, CO, USA · San Francisco, CA, USA · Los Angeles, CA, USA
Posted on Wednesday, May 3, 2023

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail and payments platforms in the world.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

📈 Opportunity Size

Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY. Whatnot is bringing it to the world through a community-first approach, starting in the U.S. where retail is a $5T market opportunity!

💻 Role

The Communications team at Whatnot works across all areas of the business in both a proactive and reactive capacity and helps to shape and protect external and internal perceptions of Whatnot. We’re hiring for an experienced Senior Manager of Public Relations to lead our storytelling across a range of corporate, Trust & Safety and policy-related priorities.

As Senior Manager, Public Relations, you will be responsible for developing and leading our corporate communications strategy, including building trust in our platform as it relates to our policies around user safety, data privacy, and more. You’ll be an integral part of the team in building Whatnot’s brand and reputation, including media relations, crisis communications and external communication:

  • Own Media Relations to Advance Brand Narrative: Build and leverage exceptional relationships with media and other third parties to educate key audiences on Whatnot’s business, policies and values. Develop external communications materials for press, including key messaging, statements, blog posts, press releases, talking points, fact sheets and more.
  • Build and Scale Issues Management: Manage company response for crisis and navigate high-profile escalations in real-time with key stakeholders. Establish and own a communications playbook for strategic and rapid response best practices.
  • Provide Strategic Corporate Comms Council and Planning: Work closely with company leaders to plan, develop and execute communications plans that advance our corporate narrative or support initiatives related to safety, privacy, Legal, Diversity, Equity and Inclusion (DEI), sustainability and other corporate HR matters. Synthesize research, media and industry insights to identify areas of risk and opportunities to support larger business goals.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As our Senior Manager, Public Relations, you should have 7+ years of Public Relations or corporate communications experience, plus:

  • Experience working on Trust & Safety issues and crisis management
  • A strong understanding of the tech or ecommerce and policy landscape
  • Strong project management capabilities including planning, prioritizing and execution
  • Exceptional written and verbal communication skills with experience developing key messages and content for media as well as owned and operated channels
  • A self starter who is able to prioritize in challenging situations and balance between two-sided community needs and business and seller priorities
  • You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small.
  • Experience forging relationships and working cross functionally with marketing, Trust & Safety, product, legal, and policy teams
  • High-growth startup, marketplace or creator-focused platform experience preferred


For US-based applicants: $170,000/year - $230,000/year + benefits + stock options

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity in the form of stock options.

🎁 Benefits

  • Unlimited Vacation Policy and Company-wide Holidays (including a spring and winter break)
  • Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
    • Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
    • Dental and Vision sponsored 100% by Whatnot for employees and dependents
  • Work From Home Support
    • Laptop provided by Whatnot and home office setup allowance
    • $450 work-from-anywhere quarterly allowance for cell phone and internet
  • Care benefits
    • $1,350 quarterly allowance on food
    • $1,500 quarterly allowance for wellness
    • 16 weeks Paid Parental Leave and gradual return to work
    • $5,000 annual allowance towards Childcare
    • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
  • Professional Development
    • $2,000 annual benefit to invest in your professional development
  • 401k offering for Traditional and Roth accounts provided by Betterment
    • Employer matching contributions of 100% of up to 4% of contributions on base salary


Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.