Category Marketing Manager- UK



Marketing & Communications
London, UK
Posted on Thursday, June 13, 2024

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, UK, Ireland, and Germany today.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

💻 Role

As a Marketing Manager at Whatnot, you live and breathe your category. You understand the customer profiles better than anyone else. You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for growing category demand by devising campaigns that generate buzz and drive conversion. These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.

  • Own buyer acquisition in your vertical, devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
  • Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
  • Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
  • Develop and execute the social media strategy for your category, including building and managing a social calendar, planning and executing evergreen content, and content around tentpole campaigns
  • Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

  • You have 5+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
  • You are fluent English speaker, with a deep understanding of the UK market
  • You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
  • You're a creative thinker with an aptitude for content creation and copywriting
  • You have experience tracking KPIs and monitoring success for marketing programs
  • You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

🙏 Nice to Have

  • Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
  • Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
  • Experience buying and selling in online marketplaces.


For UK-based applicants: £75,000/year - £100,000/year + benefits + stock options

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity in the form of stock options.

🎁 Benefits

  • Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
    • $1,000 home office setup allowance
    • $150 monthly allowance for cell phone and internet
  • Care benefits
    • $450 monthly allowance on food
    • $500 monthly allowance for wellness
    • $5,000 annual allowance towards Childcare
    • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; Pension plan
  • Parental Leave
    • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.


Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.