Product Manager, Growth - China



Product, Sales & Business Development
Shanghai, China
Posted on Wednesday, July 3, 2024

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, UK, Ireland, and Germany today.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

💻 Role

The Growth team at Whatnot is responsible for expanding our new user funnel across buyers and sellers to accelerate the rapid growth of our marketplace. We focus on the full funnel, developing opportunities to grow traffic across multiple channels while also creating delightful new user experiences to activate and retain buyers and sellers for the long term.

In this role, we are looking for an experienced product individual contributor to lead our Growth function. This individual will own our incentivized growth strategies, overseeing the creation of gamified incentives and offer experiences to continue to accelerate Whatnot’s rapid growth. Additionally, this person will work closely with our marketing and category expansion teams to create channel opportunities to acquire users in North America and Europe in a variety of ways.

  • Design and manage incentive strategies and offers programs and core user experiences to drive top-of-funnel growth.
  • Drive the product roadmap, product strategy and roadmap execution.
  • Define product requirements & work with engineering, design and the broader team to bring our roadmap to market at lightning speed.
  • Clearly communicate roadmap, progress, and insights to key teams and stakeholders.
  • Do whatever it takes to ensure the engineering team is operating effectively, unblock them and make sure they can move at a rapid pace.
  • Take ownership of any major blocker to the company’s success.
  • Drive strategic initiatives across the company.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As our next Product Manager, you should have 7+years of Product Management experience, plus:

  • Experience leading initiatives around incentive and offer programs to drive user acquisition, activation and retention
  • Experience working in the E-commerce industry
  • Startup experience
  • Comfort working exceptionally fast in an ambiguous work environment.
  • Strong product intuition and design sense.
  • Proven track record of using data, user feedback and intuition to drive sound product decisions with clarity around how to measure growth success.
  • Able to ruthlessly prioritize the most impactful work.
  • You know that product decisions don't end and begin with data and a/b tests.
  • Strong communication skills in both written and verbal English
  • Comfort collaborating with teams across different time zones (ex. US) and effectively bridging between teams


Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.