Content Strategist Intern



Posted on Friday, December 2, 2022

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers


We are looking for an exceptional Content strategist intern to join our growing team (Product-Led Growth). In this role, you will be creating engaging content for feature discovery, in-context guides, and education for Workato users. You will be joining a team that develops user experiences and user journeys. Engagement users through in-product guides, documentation, blog content and much more, to help customers grow from novice users to intermediate users to Workato gurus.

You will also be responsible to:

  • Turn complex concepts into compelling messages for different channels and for designated audiences

  • Responsible for developing and updating content and setting-up the right channels to reach your audience

  • Interpret different types of input, align with internal stakeholders and translate these insights into engaging content

  • Focus on SEO and making content/keywords discoverable

  • Develop a holistic understanding of all product education content that exist for Workato, and synthesize content insights, guiding principles, and best practices to drive content engagement and advocate for the best experience for users

  • Identify gaps and opportunities in content through existing content performance, user research and data from industry tools — Google Analytics, SEMrush, Google Search Console, YouTube Studio —to generate meaningful learnings for content optimization

  • Develop optimization strategies that increase the Workato Product Hub website's search engine results rankings. This includes:

  • Create comprehensive reports on key findings and present these findings to the PLG team and relevant stakeholders from other teams

  • Conduct regular content audits of existing content platforms (e.g. Product Hub, YouTube) to ensure that all published content are updated and SEO optimized

[This is a 6+ month internship. The opportunity to transit into a permanent, full-time position may be offered to you depending on your work performance amongst other factors.]


Qualifications / Experience / Technical Skills

  • Experience in building strategic content plans and analyzing user data

  • Ability to distill complex analytical data into digestible findings and insights

  • Keen eye for editing (making text shorter, friendlier, and easier to understand)

  • Strong knowledge of Search Engine Optimization (SEO) and experience in executing SEO strategy

  • Background in technical SEO

  • Experience with industry tools such as WordPress, Google Analytics, Google Search Console and SEMrush

  • Strong written and oral communication skills in English

Soft Skills / Personal Characteristics

  • Self-motivated and dedicated with demonstrated creative and critical thinking capabilities

  • Experience handling complex, cross functional projects

  • Excellent communication skills and strong ability to collaborate with others throughout the company, sometimes across international time zones

  • Able to work independently and efficiently to hit short deadlines

  • Comprehends and deals well with rapid changes and remains flexible and calm in times of uncertainty

  • Strong organizational skills and attention to detail to juggle multiple projects simultaneously

  • Thoughtful team player, a quick learner, and have a “can do” attitude with a growth mindset