Marketing Manager

Workato

Workato

Marketing & Communications
Dublin, Ireland
Posted on Thursday, November 9, 2023

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

Responsibilities

We’re looking for a creative and mission-driven marketer with demand generation and B2B marketing experience to help define and execute on marketing programs. These will help build the pipeline for the sales team and brand awareness among the UKI region. You will be involved in planning and executing in-person and digital events (Workato User Conference, Webinars, Trade-shows, Customer Events… etc.), account based marketing, content creation, community-building and online marketing.

This exciting opportunity will tap into your strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs.

You will also be responsible to:

  • Partner closely with Marketing and Sales Leaders to create effective demand generation programs and campaigns across various channels that increase, develop and accelerate sales pipeline.

  • Work closely with our SDR team to create awareness, engagement, and follow up campaigns.

  • Lead, develop, and create end-to-end regional campaigns from webinars, ABM to direct mail to support regional quarterly sales pipeline and revenue goals.

  • Partner with our US-based marketing to develop and execute an integrated marketing plan across all channels--including email, digital, paid industry programs, direct mail, webinars, and more within the AEs territories.

  • Be responsible for the creation of campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, case studies, presentations etc.

  • Be responsible for identifying resources to localize marketing communications, product materials, and digital assets.

  • Work with our Customer Success teams to drive expansion and customer retention.

  • Drive our Field Events programme from concept and planning, through to execution, managing logistics, vendors, speakers, digital campaigns, presentations, and post-event follow up.

  • Forecast, measure and analyze campaign and event results in detail, draw insights and make data-based adjustments.

Requirements

Qualifications / Experience / Technical Skills

  • Bachelor's degree in Marketing, Business or related field.

  • Experience (3-5 yrs) in B2B enterprise software marketing selling into a technical audience.

  • Hands-On Experience with Salesforce and Marketo or similar.

  • Experience with ownership on regional field marketing programs tied to business objectives.

  • Collaborating with cross functional teams for execution on demand generation campaigns.

  • Ability to plan, organize, and execute multiple projects simultaneously, while meeting deadlines.

  • Ability to travel as needed.

Soft Skills / Personal Characteristics

  • Self-starter with the ability to drive projects from inception to completion.

  • Exceptional attention to detail and follow-through.

  • Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator.

  • Excellent copywriting and presentation skills.

  • Ability to manage projects with tight resources and budget.

  • Structured, logical thinker, even when working in a fast-paced environment under tight timeframes.