Partner Marketing Specialist

Workato

Workato

Marketing & Communications
London, UK
Posted on Saturday, June 22, 2024

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

Responsibilities

We are seeking an exceptional Partner Marketing Specialist to join Workato’s growing team. This role supports both the Partner Marketing and Partner Sales teams by coordinating demand gen activities with partners and supporting partner-facing marketing activities. The ideal candidate is marketing-savvy, possesses strong business acumen for engaging with both internal and external stakeholders, and adopts an ROI-centric approach. This individual should be able to think strategically about marketing and translate that strategy into successful events, communications, assets, and overall Partner Ecosystem demand generation, growth, loyalty, and culture.

In this role, you will also be responsible to:

  • Plan, coordinate, and execute co-marketing activities and campaigns with Workato System Integrator partners.

  • Support planning and execution of Workato’s partner-facing conferences

  • Work closely with Partner Sales to build strategic demand generation plans

  • Monitor, analyze, and communicate the performance of partner marketing activities against ARR, ROI, and pipeline goals.

Requirements

Qualifications / Experience / Technical Skills

  • 3+ years of relevant marketing experience.

  • Proficient in partner marketing and knowledgeable in partner sales strategies, with a proven track record of creating and implementing successful co-marketing activities.

  • Experience in coordinating events (webinars, in-person events, trade shows, etc.), including landing page builds, content creation, and presenter management.

  • Digital communication experience, including emails and social media.

  • Exceptional verbal, written, and copy-editing skills.

  • Background in B2B SaaS and Partner Marketing is desired.

  • Bachelor’s degree required (Sales, Marketing, Business Operations).

Soft Skills / Personal Characteristics

  • Ability to collaborate effectively and cross-functionally in a fast-paced, matrix organization.

  • Analytical mindset with the ability to capture and use key data and insights to drive marketing strategies and decisions.

  • Excellent communication, presentation, copy-editing, and writing skills.